📄 Job Description
Title : Creative Content Director
Location : In-office (Hyderabad)
Salary : 50K - 1L / month
Type : Full-time
Reporting to : Anand Gupta
🎯 Role Objective :
To build and execute visually powerful, emotionally hooking, and luxury-aligned content (video + captions) that communicates the brand story across multiple platforms.
📌 Responsibilities :
- Lead ideation and planning of all video content, especially reels.
- Write scripts, Instagram captions, hooks, and voiceover text.
- Give shoot direction to photographer / videographer team.
- Review and audit edits daily to ensure luxury-level output.
- Guide and maintain brand tone for Tarasri, NGO, gemstones, and Anand Gupta’s personal brand.
- Create weekly content schedules aligned with marketing strategy.
- Collaborate with the ad expert for performance hooks and trends.
✅ Must-Have Skills :
5+ years in content direction for a luxury / lifestyle / visual brand.Strong storytelling ability (especially for Instagram / short-form).Experience managing photo / video teams on real shoots.Can personally review and write high-end, clear copy.Understanding of visual luxury — proportion, aesthetics, and emotional impact.Awareness of digital marketing trends and reels dynamics.