VP of Ecommerce & Digital Strategy

Description : Role Overview

We are seeking a visionary and data-driven Vice President E-Commerce to lead and scale the companys entire online business across Direct-to-Consumer (D2C) and Quick Commerce channels, including platforms such as Swiggy Instamart, Blinkit, and Zepto.

This is a strategic and P&L-owning leadership role responsible for driving exponential digital growth, optimizing channel profitability, leading performance marketing initiatives, and ensuring a seamless consumer experience across all digital touchpoints.

Primary Responsibilities

• Take complete ownership of revenue, profitability, and growth across both D2C and Quick Commerce channels.
• Build and execute robust strategies to increase traffic, conversion, retention, and repeat purchase behavior on the brands website.
• Strengthen relationships with Quick Commerce partners to enhance visibility, product availability, and sales velocity.
• Lead all performance marketing and growth initiatives with a sharp focus on ROI, CAC, LTV, and ROAS.
• Collaborate with Brand, Supply Chain, and Product teams to ensure alignment on pricing, inventory flow, offers, and customer experience.
• Build, mentor, and manage a high-performing e-commerce and digital marketing team with strong ownership and accountability.
• Drive data-centric decision-making by monitoring and analyzing key business metrics including traffic, conversion rate, repeat ratio, and overall channel profitability.

Candidate Profile