VP of Growth

About the Role :

The Growth Marketing Head will lead the bank’s Growth Strategy and drive scalable, data driven customer acquisition, retention and revenue growth though Brand, Content, SEO, GEO, ASO & Performance and manage the digital ecosystem (including the website, blogs and E-mail). The candidate must have in-depth marketing experience and a passion for digital technologies to own the entire growth marketing funnel- from awareness and acquisition to engagement and monetization. She / He will work closely with different teams to design and execute experiments that accelerate business growth and ensure consistency through all digital marketing channels.

This role demands a unique combination of analytical rigor, creative thinking, leadership and a deep understanding of the financial services landscape.

Job Responsibilities :

Growth Strategy & Leadership

• Develop and execute bank’s growth marketing strategy aligned with the bank’s overall business goals.
• Identify, prioritize and optimize customer acquisition and retention channels.
• Collaborate cross-functionally with Product, Analytics and Business teams to capitalize on growth opportunities and increase client satisfaction through cohesive strategies
• Own the growth marketing budget- Optimize ROI across campaigns and initiatives
• Drive growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy

Customer Acquisition and Activation

Retention and Engagement

Education, Work Experience, Key Skill Set Requirements :

proficiency with performance analytics and attribution.