Brand Manager - Innovation (PRS + DH)

Job Purpose

• Understanding deep consumer & category insights for designated category / (ies)
• Understand white spaces & unmet need states with a definitive right to win for the brand
• Seize the opportunity & potential business levers
• Collaborate with key functions - Marketing, R&D, Regulatory, Medical Affairs, Finance for developing a winning proposition
• Designing the demand generation model in partnership with the marketing, sales & finance team
• Planning and execution of Innovations in India.
• Responsible for delivering the plan Innovation P&L for Brand for India market.
• Responsible for Innovation building and top line and bottom-line delivery through the following.
• Strategy and planning
• Understanding consumer insights and bringing corresponding science to life
• Key responsibilities
• Delivering differentiated on-time in-full consumer, expert and shopper validated launch toolkit.
• Responsible for delivering Plan Innovation value and success metrics post launch.
• Delivering category leading Innovation share on Digital, E commerce and Modern Trade.
• Delivering KPI driven model for driving higher trials
• Driving Brand Innovation Connections
• Efficient market mapping and segmentation
• Understanding consumers by segments

Qualifications and Skills

Minimum Level of Job-Related Experience Required

Why is this level of experience required

Preferred

Why Haleon

Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As Haleon focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities :

Skills Required

Recruitment, Sales, Brand Strategy, Medical Affairs, Budgeting, Digital Marketing, e-commerce