Jobs in Trivandrum

We are seeking a Marketing Operations Specialist to manage and optimize our marketing efforts using

Zoho CRM. The ideal candidate will have experience in marketing automation, lead management, and

campaign execution within Zoho CRM. This role will focus on supporting our marketing team by

identifying Marketing Qualified Leads (MQLs), executing retargeting campaigns, and ensuring

seamless collaboration between marketing and sales teams to drive lead-to-meeting conversions.

Key Responsibilities

• Manage lead capture, segmentation, and nurturing workflows within Zoho CRM to identify and qualify Marketing Qualified Leads (MQLs).
• Execute and monitor marketing campaigns across multiple channels, including email, social media, and paid advertising, using Zoho CRM's marketing tools.
• Set up and manage retargeting campaigns to re-engage potential customers who have shown interest but have not yet converted.
• Analyze campaign performance and lead conversion data to provide actionable insights for refining marketing strategies.
• Collaborate with the sales team to ensure a smooth handoff of MQLs and facilitate follow-up activities.
• Maintain data accuracy and consistency in Zoho CRM, particularly for marketing-related data such as leads, campaigns, and customer interactions.
• Assist in integrating marketing tools (e.g., email marketing platforms, ad platforms) with Zoho CRM to streamline workflows.
• Provide training and support to the marketing team on Zoho CRM functionalities, especially those related to marketing automation and lead management.
• Monitor website behavior and engagement metrics to inform targeted marketing strategies.

Required Skills & Qualifications

Preferred Qualifications