D2C Lead - Personal care / skincare

Senior Manager - D2C

About Our Client :

Our client is a Series A-funded, science-backed beauty and personal care brand founded in 2020 and based in Bengaluru. With over $10.4M raised from marquee investors like Kalaari Capital, DSG Consumer Partners, and Beenext, the company is rapidly scaling its presence in the skincare and haircare segments with high-performing products driven by research and efficacy.

Job Title : Senior Manager - D2C

Location : Bangalore

Experience : 4+ years in D2C or e-commerce operations

Educational : B.Tech / MBA / Other Bachelor's or Master’s Degree

Preferred Background : Candidates from reputed / pedigree institutes

About the role : We’re looking for a strategic and hands-on Senior Manager – D2C to lead our end-to-end e-commerce operations. This role will own website performance, data accuracy, order fulfillment, retention strategies, and campaign execution. You'll collaborate across teams to ensure a seamless, engaging, and high-converting customer journey. This role requires a balance of analytical execution and right-brain thinking—the ability to understand how users think, feel, and behave.

Responsibilities :

• Website & Operations : Manage Shopify operations including listings, updates, offers, and collections. Oversee order fulfillment, stock sync, RTO reduction, and process efficiency.
• Data & Performance : Track key metrics (traffic, CVR, bounce, SKU performance) using tools like GA and Shopify. Share daily / weekly reports, run A / B tests, and optimize funnels.
• Customer Experience & Retention : Improve on-site journey and post-purchase engagement. Align with CRM for WhatsApp, SMS, and email journeys. Reduce drop-offs and boost repeat purchases.
• Campaign & Content Coordination : Work with design, tech, and marketing to launch high-impact campaigns and ensure PDPs and creatives are on-brand and conversion-focused.
• Growth & Strategy : Drive D2C revenue through pricing, bundling, offer planning, and automation. Benchmark competitors and identify new growth levers.

Requirements :

About Hireginie : Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.