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Rubick.ai - D2C Head

Rubick.ai - D2C Head

Rubick.aiBangalore, India
10 days ago
Job description

Job Title : D2C Head (Direct to Consumer Head)

Location : [Jayanagar, Bengaluru]

About Rubick.ai :

Rubick.ai is one of the fastest-growing eCommerce enablement platforms. We specialise in Product Discovery, Search, and Market Intelligence for marketplaces, brands, and sellers. We offer an end-to-end full-stack Product Information, Cataloging, and Marketing platform as a solution for eCommerce.

Rubick has catalogued over 5M SKUs for 200+ leading eCommerce brands like Myntra, Amazon, Ajio, TataCliq, Hudson Bay, The Luxury Closet, and Myer across India, US, Singapore, Australia, UAE and other international markets.

Job Summary :

As our D2C Growth Leader, you will be the driving force behind the growth of our direct-to-consumer platforms-including our websites, mobile apps, and content hubs. This high-impact role requires a blend of analytical thinking, creative problem-solving, and exceptional leadership. You will own the end-to-end customer journey and be accountable for revenue growth, conversion optimization, customer acquisition, retention, and overall brand performance across all D2C channels.

Roles and Responsibilities

  • Strategic Growth Ownership : Develop and execute ambitious growth plans for the brand's D2C platforms, with full accountability for business performance and P&L.
  • Performance Marketing Leadership : Drive customer acquisition and revenue across all performance-marketing channels (Google, Facebook, etc.), as well as organic, direct, and affiliate channels.
  • Platform Management : Oversee day-to-day operations and performance of the brand's websites, mobile apps, content hubs, and other digital D2C touchpoints.
  • Customer Experience : Lead initiatives to enhance customer satisfaction and loyalty through seamless on-site and off-site experiences.
  • Conversion Optimization : Own CRO (Conversion Rate Optimization) efforts, including A / B testing and site personalization strategies to improve funnel performance.
  • Content Strategy : Drive optimization of product content and leverage user-generated content to improve engagement and conversion.
  • Retention & CRM : Lead lifecycle marketing strategies and merchandising initiatives aimed at boosting repeat purchase rates and increasing customer LTV.
  • Targeted Campaign Execution : Deliver on customer retention and reactivation goals through Email, SMS, and Push Notifications within defined timelines and budgets.
  • Cross-Functional Collaboration : Work closely with brand, creative, content, supply chain, and analytics teams to ensure aligned execution of business objectives.
  • Team Leadership & Development : Build, mentor, and empower a high-performing, cross-functional team dedicated to the growth and profitability of the D2C channel.
  • Talent Acquisition : Recruit and nurture a passionate, results-oriented team to drive sustainable growth of the brand's D2C business.

Experience & Qualifications

  • Educational Background : MBA from a reputed institution.
  • Work Experience : Minimum 5 years of hands-on experience in D2C / e-commerce roles with demonstrated P&L ownership and growth delivery.
  • Leadership : Proven experience in leading teams and operating in fast-paced, high-pressure environments.
  • Analytical Acumen : Strong data-driven mindset with a deep passion for scaling revenue and interpreting key performance metrics.
  • Problem-Solving & Planning : Exceptional strategic thinking, planning, and problem-solving capabilities.
  • Stakeholder Management : Excellent interpersonal skills with the ability to lead cross-functional teams and collaborate with diverse stakeholders.

    • ref : iimjobs.com)

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