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Esconet Technologies - Marketing Manager
Esconet TechnologiesNew Delhi,Delhi, India9 days ago
Job descriptionCollaborate with website developers to keep content up-to-date, relevant, and optimized for performance. Coordinate with content creators to produce impactful marketing materials inc engaging posts. Lead in-house website marketing initiatives to highlight new services and offerings. Plan, execute, and manage targeted email campaigns to drive lead generation and customer engagement. Analyze campaign performance using metrics and analytics, and present data-driven insights for optimization. Collaborate with agencies and internal teams to develop creative and impactful marketing campaigns. Organize and oversee both virtual and physical marketing events, including Esconet-hosted events, OEM partnerships, and industry conferences. Manage the entire event lifecycle, from planning to execution and post-event analysis, ensuring maximum brand impact. Work with the HR team to develop engaging content for employer branding on LinkedIn and other platforms. Strategize social media activities to strengthen Esconet's presence as an industry thought leader. Create and share relevant content to grow and engage our audience. At least 5 years of experience in B2B marketing, preferably in the IT or system integration sector. Proven expertise in digital marketing, content management, and event coordination. Strong proficiency in LinkedIn marketing, social media management, and content creation. Excellent coordination skills to work seamlessly with internal teams, external partners, and marketing agencies.
Marketing Strategy and Execution : .
- Develop and implement comprehensive marketing strategies to enhance brand visibility for Esconet, Zea Cloud, and Hexadata.
- Take ownership of building and maintaining a strong brand image and increasing followers across digital channels.
- Actively manage LinkedIn presence through strategic content creation and regular updates on Esconet Zea Cloud and Hexadata pages to boost engagement and followers.
- Coordinate and drive marketing agencies to align their efforts with Esconet's strategic goals, ensuring timely and high-quality deliverables.
- Be responsible for driving the marketing vertical independently, bringing creative ideas and actionable execution plans to life.
Website and Content Coordination : .
Campaign Management : .
Event Management : .
Social Media and Employer Branding : .
Key Requirements : .
ref : iimjobs.com)
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Marketing Manager • New Delhi,Delhi, India
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