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Forbes Technologies - SEM Specialist

Forbes Technologies - SEM Specialist

Forbes Technologies India Private LimitedMumbai, India
30+ days ago
Job description

Responsibilities :

  • Setting up and optimising paid search campaigns across Google Ads and Bing Ads.
  • Working with the paid search team to create, refine, and implement campaigns that drive growth and conversions for Forbes Marketplace.
  • Monitoring campaign performance, analysing key metrics, and optimising strategies for better results.
  • Ensuring the success of paid search campaigns to increase online visibility and conversions within Forbes' business verticals.
  • Assisting the Paid Search Manager with data-driven recommendations and insights to improve overall performance.
  • Conducting competitor research using different tools to identify strengths and weaknesses of competitors, uncover market trends and adapt strategies

Professional Competencies :

  • A genuine enthusiasm for search marketing and the digital landscape is essential.
  • You should be highly engaged in staying current with trends, tools, and best practices in digital marketing, especially within SEM.
  • In-depth understanding of PPC strategies, including bidding strategies, keyword targeting, ad copy optimisation, and landing page relevance, is crucial.
  • Knowledge of how to manage and optimise campaigns to maximize ROI using best practices in PPC management.
  • A results-driven mindset with a track record of delivering positive outcomes from paid search campaigns.
  • Comfortable with data analysis to measure the performance of campaigns and identify areas of improvement.
  • Demonstrating the ability to meet and exceed performance metrics (e.g., CTR, CPC, conversion rates, etc.), directly impacting ROI and revenue growth.
  • Strong attention to detail to ensure campaigns are accurately set up, monitored, and optimised.
  • Capacity to handle multiple campaigns and tasks simultaneously in a fast-paced, deadline-driven environment while maintaining quality.
  • Excellent communication skills to effectively collaborate with other team members and stakeholders, ensuring alignment across marketing efforts.
  • Self-management skills to prioritize tasks and maintain productivity, even when managing multiple campaigns and A minimum of four years of hands-on experience in managing paid search campaigns.
  • This would involve a strong understanding of PPC platforms like Google and Bing Ads as well as a proven ability to optimise campaigns and drive results
  • Strong Excel skills are crucial for managing, analysing, and presenting campaign data.
  • This includes the ability to work with large datasets, create pivot tables, perform analysis, and draw actionable insights from performance metrics.
  • Experience in managing accounts of varying size and complexity, ensuring campaigns are optimised for larger audiences and higher budgets.
  • The ability to analyse key performance indicators (KPIs) such as conversion rates, CTR, CPC, and overall ROI.
  • Understanding how digital traffic translates to meaningful outcomes (e.g., conversions or revenue) is critical to optimizing campaigns.
  • Familiarity with industry-standard tools such as SEMrush, Google Analytics, or similar platforms that allow you to audit, analyse, and refine paid search strategies.
  • This includes using tools to track performance, uncover insights, and make data-driven adjustments.
  • Proficiency with automated bidding strategies, such as Target CPA, Target ROAS.
  • Perks :

  • Day off on the 3rd Friday of every month (one long weekend each month)
  • Monthly Wellness Reimbursement Program to promote health well-being
  • Monthly Office Commutation Reimbursement Program
  • Paid paternity and maternity leaves.
  • ref : iimjobs.com)

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