Indkal Technologies - Advertising Specialist

Job Title : Ad Specialist

Location : Bangalore (On-site)

Job Type : Full-Time

Work Schedule : Monday to Friday

About the Company :

Founded in 2020 and headquartered in Bangalore, we are a fast-growing Indian consumer electronics company with a strong presence across smart TVs, smartphones, home appliances, and personal audio products. With over 12,000 retail touchpoints across the country and a focused Make in India strategy, we are committed to innovation, affordability, and premium quality. As part of our ongoing expansion, we have recently added smartphones to our product portfoliomarking a major milestone in our growth story. With a robust roadmap ahead, we are scaling our digital efforts to match the momentum across all e-commerce platforms.

Role Summary :

We are looking for a detail-oriented and performance-driven Ad Specialist to lead our digital advertising efforts across leading e-commerce platforms. The ideal candidate will have deep experience with campaign execution, budget optimization, and conversion-focused marketing in the digital commerce ecosystem.

Key Responsibilities :

• Plan, execute, and manage advertising campaigns across e-commerce and quick commerce platforms.
• Monitor and optimize campaign performance metrics such as ROI, ACOS, CTR, and conversions.
• Use insights from platform dashboards and analytics tools to drive strategy and improvements.
• Conduct A / B testing to refine creatives, targeting, and bidding strategies.
• Collaborate with internal teams for campaign assets, including product content, creatives, and videos.
• Provide regular reporting and performance analysis with actionable recommendations.
• Support advertising strategy for product launches, promotional events, and key business

priorities.

ref : iimjobs.com)