Softpath Technologies - Salesforce Marketing Cloud Specialist

Job Title : Salesforce Marketing Cloud Specialist (MCP & Interaction Studio)

Duration : 6 Months (Extendable)

Location : Bangalore

Work Model : Full-Time (As per company timings)

Notice Period : Immediate Joiners Only

Experience Required : 6 to 9 Years

About the Role :

We are looking for an experienced and technically proficient Salesforce Marketing Cloud Specialist with deep hands-on expertise in Marketing Cloud Personalization (MCP) and Interaction Studio. This role involves crafting end-to-end personalized customer experiences across digital channels while ensuring data consistency, performance, and alignment with enterprise architectural goals.

The ideal candidate will bring strong marketing automation experience, enterprise data integration knowledge, and a collaborative mindset to drive customer engagement initiatives at scale.

Key Responsibilities : Marketing Cloud Execution :

Lead the design, development, and implementation of Salesforce Marketing Cloud (SFMC) solutions focusing on :

• Marketing Cloud Personalization (MCP)
• Interaction Studio (now Salesforce Personalization)
• Configure and optimize audience segmentation, personalization logic, journeys, and triggers

across email, mobile, and web channels.

Ensure seamless integration and data synchronization between SFMC and various backend systems including :

campaign Assurance & Governance :

Proven experience working with third-party data platforms such as :

Familiarity with Customer Data Platforms (CDP) and Salesforce Data Cloud :

Salesforce certifications such as :

Join a forward-thinking team that is redefining customer engagement through intelligent personalization. Work on enterprise-grade platforms and high-impact marketing initiatives.

Hybrid flexibility with cutting-edge technology stack including Salesforce, Snowflake, and Adobe. Opportunity for contract extension or permanent conversion based on performance.

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