Salesforce Marketing Cloud Developer

Job Title : Salesforce Marketing Cloud Developer

Location : Bangalore, India

Job Summary :

We are seeking a skilled and motivated Salesforce Marketing Cloud (SFMC) Developer to join our team.

The SFMC Developer will be responsible for implementing, maintaining, and optimizing marketing automation campaigns within the Salesforce Marketing Cloud platform.

This role involves leveraging SFMC tools and technologies, such as Email Studio, Journey Builder, Automation Studio, and SQL, to design, build, and manage personalized and data-driven marketing solutions.

The ideal candidate will have a strong understanding of marketing automation, customer journeys, and data integration, combined with expertise in web development and database management.

As an SFMC Developer, you will collaborate closely with marketing teams to deliver innovative solutions that drive customer engagement and business growth.

Roles And Responsibilities :

• Experience with Salesforce Data Cloud or any other Customer Data Platform software.
• Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder, Cloud Pages, SMS, and push notification campaigns.
• Deep understanding of data modelling, integration architectures and data governance best practices.
• Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
• Translate client requirements in detail, well to understand technical and functional documentation.
• Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
• Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
• Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data / Marketing Cloud.
• Experience on Website and mobile app event tracking, API integrations and SDKs.
• Experience on Salesforce connectors, Code languages (incl. SSJS), knowledge of JSON data structure and should be excellent with SQL.
• Awareness of developing AMP scripts in journey builder or profile segmentation.
• Understanding of key design patterns and large data volume limitations and best practices.
• Understanding of data sharing and visibility considerations and how these play into platform architecture.
• Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud.
• Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.

Essential Skills And Experience :

Desirable Skills And Experience :

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