Business Development & Lead Generation Specialist

Job Title : Business Development & Lead Generation Specialist

Job Description :

We are a fast-growing Virtual Assistant (VA) agency seeking a proactive and tech-savvy Business Development & Lead Generation Specialist to help us expand our client base. You will be responsible for identifying and reaching out to potential clients using advanced lead generation tools and executing personalized email and social media outreach campaigns. This role requires strong research skills, hands-on experience with lead gen tools like Clay, Apollo.io, , and email marketing platforms, as well as the ability to manage end-to-end communication with prospects.

Key Responsibilities :

• Lead Research & Prospecting
• Identify and qualify potential clients (agencies, CXOs, founders, startups) using tools like Clay, Apollo.io, Sales Navigator, etc.
• Scrape, clean, and enrich prospect data using relevant tools and workflows.
• Outreach Campaigns
• Design and execute outbound email campaigns using platforms like Instantly, Mailshake, or Lemlist.
• Write personalized emails and follow-ups to increase open and response rates.
• A / B test subject lines, content, and sending times for optimization.
• Client Engagement
• Manage all prospect communication channels : email, , Twitter / Instagram DMs if needed.
• Promptly respond to inquiries and schedule meetings with interested leads.
• Coordinate with internal team for smooth onboarding of new clients.
• CRM & Reporting
• Maintain an up-to-date and organized lead database (Airtable / HubSpot / Notion).
• Track campaign performance and prepare weekly / monthly reports on leads, conversion rates, and outreach metrics.
• Social Media Outreach
• Support social media engagement strategies, such as liking, commenting, or initiating conversations with ideal clients.
• Monitor and track engagement metrics to refine outreach efforts.

Requirements :

Nice-to-Have :

Location : Remote

Working Hours : Flexible, with overlap to IST or client timezone preferred

Compensation : Based on experience and performance.