SocialPilot Technologies - Senior Paid Marketing Specialist

Key Responsibilities

• Paid Campaign Management : Plan, launch, manage, and optimize paid search and display campaigns across platforms such as Google Ads, Bing Ads, and others.
• Analytics & Performance Tracking : Use GA4, Google Tag Manager (GTM), and other tools to track campaign performance and user behavior.
• A / B Testing & Experimentation : Design and execute A / B tests for ads, landing pages, and audience targeting; analyze results and adjust strategies accordingly.
• Collaboration : Partner with design, content, and product teams to develop creatives, messaging, and user journeys that drive engagement and conversion.
• Budget Optimization : Allocate and manage budgets effectively to maximize ROI and minimize cost-per-lead (CPL).
• Reporting : Deliver clear, actionable performance reports and dashboards highlighting KPIs and campaign insights.
• Tool Utilization : Leverage tools like Microsoft Clarity, VWO, and Ahrefs for user behavior insights, CRO, and keyword optimization.
• Continuous Learning & Training : Participate in ongoing training and skill development across platforms, tools, and marketing trends.
• Strong analytical mindset with the ability to extract insights from data and translate them into strategy.
• Excellent verbal and written communication skills for cross-functional collaboration and reporting.
• Demonstrated ability to manage multiple campaigns simultaneously with attention to detail

ref : iimjobs.com)