Trade Marketing Manager

Role Overview-

As a Trade Marketing Manager & Analyst, the candidate will be instrumental in driving the offtake of Glenmark Consumer Care brands within both general trade and modern retail trade channels through impactful trade marketing initiatives such as brand visibility, promoter led activations, contests, trade festivals etc. This dynamic role requires a unique blend of strategic thinking & leadership in trade marketing with hands-on execution, and data analysis to maximize brand visibility, sales, and profitability in these diverse retail landscapes

Roles and Responsibilities-

Promotional Strategies :

• Devise and execute tailored promotional campaigns for both general trade and modern trade retail channels in collaboration with the MT trade marketing team and GT sales leadership
• Lead brand activation planning & execution of brand visibility & merchandizing design
• Leverage market trends and consumer insights to optimize promotional strategies for different retail segments.
• Collaborate on joint marketing efforts to enhance brand presence and drive sales in diverse retail environments.

Channel-Specific Plannin g :

Budget Management :

Data-Driven Decision Making :

Cross-Functional Collaboration :

Education : Bachelor’s or Master’s degree in Marketing, Business, or a related field.

Work Experience :