Marketing Head - General Trade

Role : Marketing Head – General Trade

Experience : 10+ years of experience in marketing roles within the OTC / FMCG / pharmaceutical industry

Qualification : B Pharma + MBA in Marketing

Therapy / Department : Rural distribution – sales

Industry Preference : OTC / FMCG / pharmaceutical industry

Job Location : Sun House, Mumbai

Job Summary :

We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. S / he will be responsible for developing and executing strategic BTL marketing plans for big and focus brands assigned to the retail team. The role requires a deep understanding of Retail / Chemists / GT / MT / E-com ecosystem as well as HCP / consumer / stakeholder insights. Strong point of sales activation understanding, Rx demand generation levers and good campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in OTC / pharmaceutical marketing, excellent communication skills, and a growth mindset. Zero to 10X scale up will be added advantage.

Areas of responsibilities :

• Develop and execute strategic marketing plans for assigned brands, aligning with the overall business objectives of gaining market share for Sun Brands
• Drive Big & Focus Rx brand’s growth at point of sale, chemists’ outlets.
• Create and effectively drive the detailing of Rx brands at chemist level
• Engage and drive positive support from chemist with the help of trade marketing & other stakeholders.
• Translate retail / chemists / HCP / consumer / stakeholder insights into effective marketing campaigns and initiatives
• Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including Retail, Chemists, Hospitals etc)
• Monitor and measure campaign performance, making data-driven adjustments to optimize results
• Collaborate with sales teams to align field-level activities with sales strategies and goals
• Monitor the effectiveness of field-level activities programs and provide recommendations for continuous improvement
• Analyze marketing performance data and generate insights to optimize future marketing initiatives
• Collaborate with business development teams to build business cases for future products and initiatives
• Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making
• Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key chemists , retailers and other relevant stakeholders
• Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives