Marketing Manager (Performance Marketing)

Position : Marketing Analytics Manager

Location : Andheri, Mumbai

Experience : 5+ years

About InCred Money

InCred Money is a fast-growing investment platform offering exclusive access to pre-IPO shares, corporate bonds, and alternative assets. As we scale, we are looking for a data-driven marketing strategist to optimize performance, improve ROI, and drive customer engagement.

The Marketing Analytics Manager will play a key role in analyzing marketing campaigns, optimizing digital strategies, and providing insights that enhance acquisition, retention, and overall business growth.

Key Responsibilities :

• Analyze customer acquisition channels, marketing performance, and ROI to optimize efficiency.
• Develop and maintain real-time dashboards, reports, and key business KPIs for marketing teams and leadership.
• Conduct A / B testing, funnel analysis, and attribution modeling to improve conversion rates.
• Track and analyze user behavior, engagement trends, and customer lifetime value (CLV) to enhance retention strategies.
• Work with performance marketing teams to refine targeting, optimize ad spend, and improve campaign effectiveness.
• Collaborate with content, SEO, and CRM teams to align marketing strategies with audience insights.
• Conduct market research and competitor benchmarking to identify new opportunities.
• Automate marketing data processes for more efficient tracking and reporting.

Required Skills & Qualifications :