Assistant Manager : Performance Marketing

Key Responsibilities :

• Plan, execute, and optimize campaigns on Google and Meta platforms (Facebook & Instagram).
• Work closely with the creative and brand teams to develop growth-oriented strategies and ensure campaign alignment.
• Monitor ad performance, analyze data, and generate reports focused on ROI and ROAS.
• Manage campaign tracking, and audience segmentation.
• Ensure smooth integration and tracking through platforms like Gokwik to reduce drop-offs and enhance conversions.
• Stay updated on trends across social media platforms and use insights to inform performance strategies.

Requirements :