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Campaign Manager Adtech ( Only CPA / CPI / CPR focus)
CollegeduniaGurugram, Haryana, India11 days ago
Job descriptionIdentify, onboard, and manage relationships with publishers and media partners. Negotiate rates and terms with publishers to ensure cost-effective media buying. Monitor publisher performance and ensure compliance with campaign guidelines. Foster strong, long-term relationships with key partners. Resolve any issues or discrepancies with publishers efficiently. Plan, execute, and oversee digital advertising campaigns from inception to completion. Define campaign objectives, target audiences, and key performance indicators (KPIs). Allocate and manage campaign budgets effectively. Coordinate with creative and content teams to ensure timely delivery of assets. Generate regular performance reports and present insights to stakeholders. Stay updated on industry trends, competitor activities, and new advertising technologies.
What We need from Your End :
Campaign Optimization (CPA, CPI, CPR) :
- Monitor campaign performance against key metrics (CPA : Cost Per Acquisition, CPI : Cost Per Install, CPR : Cost Per Registration).
- Analyze data to identify trends, opportunities, and areas for improvement.
- Implement A / B tests on creatives, landing pages, and targeting to improve conversion rates.
- Adjust bids, budgets, and targeting parameters to maximize ROI and achieve campaign goals.
- Utilize analytics tools to track user behavior and optimize the conversion funnel.
Publisher Management :
Campaign Management :
Possess a strong background and understanding of adtech platforms and ecosystems.
Location : Gurgaon
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Campaign Manager • Gurugram, Haryana, India
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