Performance Marketing ( Meta ads)

About Us : Skin Elements is a Men’s Personal care and Wellness brand.

We are launching the first products in the industry and want to capture the early adopters. We are present globally in 8 countries, including India, USA, UK, UAE, Singapore, Australia, Malaysia & Canada.

Position Overview :

We are seeking a results-driven Performance Marketer to lead and optimize Google and Meta ads campaigns .

The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing ROAS.

Selected candidate’s responsibilities include :

• Plan, launch, and optimize paid campaigns across Google & Meta Ads .
• Manage full-funnel performance marketing strategy, including audience targeting, A / B testing, creatives, copy, and landing pages.
• Work cross-functionally with design, brand, and product teams to craft compelling ad experiences that reflect luxury positioning .
• Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS .
• Work closely with design, content, and web teams to ensure consistency in brand messaging and campaign assets.
• Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager , and dashboards.
• Stay updated on the latest ad platform features, trends, and algorithm changes.
• Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the D2C luxury category.
• Manage monthly ad budgets with efficiency and accountability for performance.
• Run remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
• Optimize campaigns for different goals : lead generation, website traffic, sales, brand awareness, etc.

Qualifications