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Campaign Analyst

Campaign Analyst

noonGurugram, Haryana, India
12 days ago
Job description

Job title : Campaign Analyst

Location : Gurgaon, India

About noon

We’re building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we’re looking for a Finance Executive who can help us move even faster.

noon’s mission : Every door, every day.

Key Responsibilities :

Campaign Development & Execution :

  • Design and implement large-scale communication campaigns to inform, educate, and engage sellers through various channels (email, WhatsApp).
  • Develop messaging strategies that align with business goals and seller needs, ensuring clarity and relevance.
  • Coordinate with cross-functional teams (Product, Marketing, Operations, Training) to align messaging with ongoing seller initiatives.
  • Utilize bulk communication tools (e.g., MoEngage, SendGrid, or similar platforms) to deliver campaigns efficiently.

Data Analysis & Reporting :

  • Analyze campaign performance data to assess the effectiveness of messaging, reach, and engagement.
  • Provide insights and recommendations based on key metrics such as open rates, click-through rates, and seller feedback.
  • Create detailed reports and dashboards to track the success of campaigns and suggest areas for improvement.
  • Monitor key performance indicators (KPIs) and generate detailed reports on campaign effectiveness.

    • Content Management :

  • Collaborate with content creators and designers to ensure that all communication materials are on-brand and impactful.
  • Manage the creation of email templates, notifications, and newsletters aimed at various seller segments.
  • Ensure timely delivery of content to sellers through various channels (email, WhatsApp).
  • Ensure that all content is aligned with Noon’s policies and brand guidelines

    • Campaign Management :

  • Plan, schedule, and track the performance of all seller communication campaigns.
  • Conduct A / B testing to optimize communication strategies and improve seller engagement

    • Tool Management :

  • Stay updated on the latest bulk communication tools, platforms, and trends.
  • Manage and troubleshoot any technical issues related to communication tools.

    • Stakeholder Collaboration :

  • Work closely with internal teams to gather inputs on key topics and campaigns.
  • Liaise with the Seller Support and Operations teams to resolve any issues raised through campaign feedback.

    • Process Optimization :

  • Continuously refine communication processes to enhance efficiency and scalability.
  • Utilize automation tools for bulk communication, ensuring that campaigns are deployed quickly and accurately.

    • Key Qualifications

  • Bachelor's degree in Marketing, Business, Data Analytics, or related field.
  • 4-7 years of experience in email marketing, campaign management, or a similar role in the e-commerce industry.
  • Proficiency in HTML and email formatting is essential.
  • Experience with bulk communication tools such as MoEngage, SendGrid, or similar platforms.
  • Experience with WhatsApp Business API or other messaging platforms.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Experience using CRM tools, email marketing platforms, and automation software
  • Excellent written and verbal communication skills with attention to detail.
  • Ability to manage multiple campaigns simultaneously and work under tight deadlines.

    • Preferred Skills

  • Proficiency in Excel, Google Analytics, or other data analysis tools.
  • Experience with SQL or other query languages is a plus.
  • Ability to collaborate effectively with cross-functional teams in a fast-paced environment.
  • Familiarity with e-commerce seller operations is a plus.
  • Knowledge of A / B testing and optimization techniques

    • Who will excel?

  • We’re looking for people with high standards, who understand that hard work matters.
  • You need to be relentlessly resourceful and operate with a deep bias for action.
  • We need people with the courage to be fiercely original.
  • noon is not for everyone; readiness to adapt, pivot, and learn is essential.
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    Campaign Analyst • Gurugram, Haryana, India