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MyOperator - Expert - Customer Engagement

MyOperatorNoida, India

30+ days ago

Job description

Experience : 3+ years in WhatsApp Business API or related messaging platforms

Employment Type : Full-time

About MyOperator :

MyOperator is a leading cloud-based call management system built for businesses to enhance customer communication, sales, and support.
We power smarter communication for thousands of businesses across India, helping them grow through automation and improved call analytics.
We're now expanding our communication channels to include WhatsApp, and we're looking for a WABA Expert to lead this initiative.

Job Summary :

We are looking for a WABA Expert who not only understands the technical aspects of the WhatsApp Business API but can also craft, optimize, and drive meaningful client conversations on WhatsApp.

You'll play a key role in strategizing how businesses can use WhatsApp to acquire, engage, and retain customers.

This is a client-facing role that blends strategy, solutioning, and execution.

If you're passionate about conversational marketing, customer journeys, and messaging automation-this is for you.

Key Responsibilities :

Understand client business models and craft WhatsApp engagement strategies tailored to their needs.

Create and optimize WhatsApp conversation flows for lead generation, customer support, onboarding, and re-engagement.

Collaborate with internal teams (Product, Sales, Customer Success) to deliver end-to-end WhatsApp solutions.

Guide clients through WABA setup : onboarding, template approvals, display name verification, opt-in strategies.

Use insights and analytics to improve message performance, engagement rates, and conversation completion.

Work closely with chatbot teams (if applicable) to enable semi / fully automated conversations.

Train internal sales and success teams on WhatsApp best practices to help scale 2-5 years of experience working with WhatsApp Business API and / or messaging platforms.

Strong understanding of WhatsApp conversation types, template messages, opt-in flows, and engagement strategies.

Proven ability to manage client interactions and translate business needs into actionable communication plans.

Experience working with BSPs like Gupshup, WATI, 360dialog, Twilio, etc.

Excellent communication and storytelling skills - must be able to explain WhatsApp capabilities to non-technical clients.

Hands-on with conversation mapping tools, CRMs, or chatbot platforms is a bonus.

Preferred Skills :

Conversational design experience (e. , flowcharts, message scripting, use-case design).

Experience in SaaS, martech, or customer communication platforms.

Knowledge of customer lifecycle stages (acquisition, engagement, support, retention).

Basic understanding of APIs or how WhatsApp integrates with other systems (CRMs, support tools, etc.

What You'll Get :

Ownership of a fast-growing and visible channel for client success

Work with high-growth brands and shape their customer communication strategy

Competitive salary + performance incentives

Flexible work culture and a collaborative team

Exposure to the future of business communication platforms

ref : iimjobs.com)

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Expert • Noida, India

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