As a performance media expert, the Associate Director will have expertise in an array of addressable paid advertising strategies that utilizes tech-based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecommerce and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and constructive collaboration between traditional and digital media and can build and scale an integrated team of performance practitioners.
Responsibilities : Account Management
- Develops, manages, and monitors client service delivery executions of the assigned accounts
- Oversees process development and execution management
- Assures quality control of all media planning and implementation
- Enforces Best Practices
- Prepares and presents annual financial plans and human resources plans
Performance Media
Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and EcommerceCoordinates efforts across different digital media channels to drive optimized recommendationsContinuously evaluate and improve upon all digital media opportunitiesAttend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentationsParticipates in building and evolving the PM practice, vision, and areas of expertiseUnderstands and expands business prospects by having a thorough understanding of all the services provided by the agency.Team Leadership & Development
Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectivesDrives adoption of stated account management best practices through example setting positive reinforcement and behavourial correctionAssists in interviewing, hiring, training, mentoring, developing, and evaluating team membersConducts performance reviews and career path plans for direct reportsProvide training in cross media planning to their direct reports and bellow teamsSkills :
Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordinglyProven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)Strong written and verbal communication skillsStrong organizational skills, detail-oriented and capable of multi-taskingSuperb client relationship and management skillsProven problem-solving skills and ability to think outside of the boxDetail oriented and responsive, deadline-driven with strong quantitative reasoning skillsProvide timely and actionable feedback to the team to aid in their development and improvementExperience & Qualifications :
Experience in media agencies or brand side from 6 to 9 yearsGraduate / Post Graduate Degree or related work experienceConcentration in Marketing, Finance, Digital Media, Accounting, or related field preferredGoogle and Facebook Blueprint Certified ProfessionalExtreme attention to detail with the ability to prioritize and execute in a fast-paced environmentWhat You Can Expect from Interactive Avenues
Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s absolute best talent to solve some of the toughest challenges of today’s digital marketing landscape. It is important that we hire people whose values reflect those of our own : genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.