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Performance Marketing Specialist
SWISStoursMumbai, Maharashtra, India23 hours ago
Job descriptionConduct keyword research and clustering using tools like Ubersuggest Perform on-page optimization (meta tags, headers, internal linking, schema) Manage technical SEO (Core Web Vitals, XML sitemaps, crawl budget, canonical tags) Build and monitor backlinks (manual outreach + vendor coordination) Plan and publish SEO blogs and landing pages Track keyword performance and implement content refreshes Write or coordinate : SEO-optimized blogs (1,000–2,000 words) Ad copies (headlines + descriptions) Meta descriptions, titles, slugs Briefs for design and dev teams (landing pages, banners, etc.) Use tools like ChatGPT, Grammarly, Hemingway, and Frase for ideation and refinement Weekly & monthly reports using : Google Looker Studio / Data Studio Google Analytics 4 (GA4) Google Search Console Meta Ads Manager Google Ads Reports Report on : Impressions, Clicks, CTR, CPC, CPL, ROAS (Ads) Keyword Rankings, CTR, Impressions, Avg. Position, Bounce Rate (SEO) Top pages, user location, dwell time, funnel performance Strong understanding of PPC metrics & campaign optimization Hands-on experience in SEO content planning and implementation Basic understanding of HTML, CSS (for SEO tweaks) Analytical mindset with the ability to draw insights from data Ability to manage multiple campaigns and content calendars
Job Title : Performance Marketing Specialist
Role Overview
We’re seeking a results-driven digital marketer who is equally strong in performance marketing (Google & Meta Ads) and organic growth (SEO). You’ll be responsible for end-to-end planning, execution, optimization, and reporting across paid and organic channels.
Key Responsibilities
Performance Marketing (Ads) :
- Plan, launch, and optimize campaigns on :
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Set up advanced targeting (remarketing, lookalikes, custom audiences)
- Maintain performance hygiene (keyword negation, bid adjustments, budget pacing)
SEO (Search Engine Optimization) :
Content Generation (SEO + Ads) :
Reporting & Analytics :
Must-Have Skills
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Performance Marketing • Mumbai, Maharashtra, India
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