Performance Marketing

Job Description :

Responsible for managing Google, Facebook & Instagram channels for performance marketing

Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS

Innovate, come up with new campaign ideas

Work with the dthe team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends

Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights

Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports

Acquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-date

Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.