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Go-To-Market (GTM) Strategist –Content, Community & Commerce App

Go-To-Market (GTM) Strategist –Content, Community & Commerce App

People Tech Group IncHyderabad, Telangana, India
2 days ago
Job description

Job Title : Go-To-Market (GTM) Strategist – Content, Community & Commerce App

Location : Hyderabad

Experience : 5+ Years

Employment Type : Intially it will be contract

About People Tech Group

At People Tech Group, the customer experience was always a priority — now it’s an obsession.

We are a technology powerhouse with an AI-inclined culture, driving innovation across products, platforms, and people. We are now venturing into a new consumer-facing app at the intersection of Content, Community, and Commerce , deeply rooted in Indian culture and experiences .

As we prepare for launch, we are looking for a GTM Lead — a builder, strategist, and doer who can design and execute our growth journey from the ground up.

Key Responsibilities :

1️⃣ User Acquisition & Growth

  • Define and execute a roadmap to acquire the first 1 million users within 12 months.
  • Lead growth experiments across Instagram, YouTube, WhatsApp, influencer funnels, and community networks .
  • Manage paid campaigns ( Meta Ads, Google, YouTube ) and optimize CAC, installs, and retention.
  • Build and scale distribution through partnerships with local influencers, cultural groups, and community organizations .

2️⃣ Messaging & Positioning

  • Create segment-wise messaging playbooks (youth, families, NRIs, regional audiences).
  • Maintain brand tone and storytelling across app, social, and campaigns.
  • Continuously refine communication through data-driven testing.

    • 3️⃣ Execution & Ownership

  • Run hands-on digital campaigns, influencer programs, and referral loops .
  • Drive offline activations (temple-linked tie-ups, local events, grassroots marketing).
  • Negotiate and close partnerships that fuel scalable growth.

    • 4️⃣ Retention & Engagement

  • Foster daily / weekly user engagement through content and community hooks .
  • Implement referral, gamification, and engagement strategies for stickiness.
  • Collaborate with product / content teams to enhance user retention.

    • 5️⃣ Analytics & Reporting

  • Build and own growth dashboards ( DAU, WAU, CAC, LTV, retention ).
  • Conduct A / B tests and funnel analysis to optimize acquisition and conversion.

    • Translate insights into actionable growth strategies.

    Qualifications :

  • 5–10 years in GTM, growth, or marketing roles within consumer apps or digital community platforms.
  • Proven success in scaling user bases from 0 → 100 K+ .
  • Strong balance of strategy and execution — equally comfortable designing plans and running campaigns.
  • Expertise in both digital growth and offline / community engagement .
  • Analytical mindset with rapid-iteration ability.
  • Bonus : fluency in Telugu and understanding of regional consumer behavior.

    • Why People Tech Group

  • AI-inclined, innovation-first culture.
  • Complimentary meals – breakfast, lunch, snacks & dinner.
  • Performance awards and recognition.
  • Family health insurance (spouse + children)
  • Collaborative, creative, and growth-focused workplace
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    Content Strategist • Hyderabad, Telangana, India

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