Industry Preference : Fast-Moving Consumer Goods, Apparel, or Food (product-based only; no IT services background)
Role Overview
We are seeking a results-driven SEO Specialist to lead website and Amazon SEO efforts for product-focused brands. The role combines technical SEO, content optimization, and marketplace performance improvements.
- Lead SEO strategy and execution for both owned websites and Amazon marketplaces
- Work cross-functionally with product, content, and marketing teams
- Measure, analyze, and optimize performance to drive traffic and conversions
Website SEO Responsibilities
Develop and maintain a clear SEO strategy and roadmapImplement on-page, off-page, and technical SEO improvementsUse tools such as Semrush, Ahrefs, Google Search Console, Screaming Frog, and Looker Studio to monitor performanceCollaborate with content and product teams to align SEO with user experience and business goalsAnalyze data and competitor trends to refine tactics and prioritiesAmazon SEO Responsibilities
Optimize product listings, Brand Store, and Amazon A+ (Enhanced) content across marketplacesCreate and manage Sponsored Products, Sponsored Brands, and Display ad campaignsPerform keyword research and competitor analysis to improve visibility and conversionResolve listing issues and coordinate with Amazon Seller Support when neededMaintain accurate product data across Seller Central and internal databasesEnsure compliance with Amazon policies and troubleshoot listing errorsCollaborate on pricing, promotions, and traffic-driving strategiesRequirements
3–5 years of SEO experience covering both Website and Amazon channelsPrior experience in a product-based industry (FMCG, Apparel, Food preferred)Strong knowledge of SEO tools and analytics platformsHands-on experience with Amazon Seller Central and listing optimizationFamiliarity with inventory files, variation listings, and troubleshooting listing issuesExcellent communication, collaboration, and problem-solving skillsSkills : seo,technical seo,fmcg,apparel,optimization,strategy,seo strategy,amazon,listings,website,keyword optimization,on-page,on-page optimization,off-page,off-page seo,semrush,ahrefs,google search console,screaming frog,screaming frog seo spider,looker studio
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Skills Required
Fmcg, Apparel, Off-Page SEO, Google Search Console, Seo