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Performance Marketing Manager

Performance Marketing Manager

MookaaChennai, Tamil Nadu, India
5 days ago
Job description

Company Description

Mookaa is a fast fashion brand that redefines style for the modern era by delivering the latest trends with speed and quality. Our brand merges innovation with fashion-forward apparel for trendsetters and style enthusiasts. Built on the principles of speed, accessibility, and cutting-edge design, Mookaa ensures customers stay ahead of the fashion curve with diverse collections catering to ever-evolving tastes.

Role Overview :

We are seeking an ambitious and analytically sharp Performance Marketing Manager with deep expertise in Meta Ads (Facebook & Instagram) to take our paid media efforts to the next level. You’ll own the full performance marketing funnel with one clear goal : drive profitable customer acquisition at a minimum of 5x ROAS .

Role Overview :

Meta Ads Strategy & Execution

  • Own and execute Mookaa’s Meta (Facebook / Instagram) ad strategy end-to-end
  • Launch and scale campaigns across TOF, MOF, and BOF (prospecting, retargeting, retention)
  • Build and optimize audiences using pixel data, lookalikes, and first-party data
  • A / B test creatives, copy, and landing pages to drive incremental improvements
  • Maintain strict adherence to 5x+ ROAS targets and daily / weekly KPIs

Campaign Management & Optimization

  • Monitor daily spend, performance, and attribution in Meta Ads Manager
  • Identify underperforming ad sets quickly and scale high-performers efficiently
  • Build and maintain performance dashboards (e.g., ROAS, CPA, CTR, CVR, LTV)
  • Use tools like Google Analytics and Triple Whale (or similar) to assess cross-platform impact
  • Budget Ownership

  • Manage and allocate monthly paid media budget effectively, focusing on ROAS
  • Forecast spend vs. revenue and adjust plans dynamically based on performance trends
  • Creative Collaboration

  • Work closely with design and content teams to brief high-performing creatives
  • Analyze ad creative fatigue and rotate assets accordingly
  • Identify creative trends from top competitors and fast-moving fashion brands
  • What We’re Looking For

  • 4–5+ years of hands-on experience running and scaling Meta Ads with 5x+ ROAS targets
  • Strong understanding of e-commerce funnels, customer journeys, and purchase behavior in fashion / lifestyle categories
  • Proven success managing 5–6 figure monthly budgets profitably
  • Experience with Shopify, Google Analytics, Meta Events Manager, and post-purchase attribution tools (e.g., Triple Whale, Northbeam, Rockerbox)
  • Exceptional analytical and Excel / Google Sheets skills
  • Proactive, results-oriented, and always testing / learning
  • Creative intuition and understanding of visual trends that convert in fashion
  • Perks & Benefits

  • Competitive base salary + performance-based bonuses
  • Generous employee discount
  • Opportunity to grow with a breakout fashion brand
  • Creative, fast-paced, high-ownership work culture
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    Performance Marketing Manager • Chennai, Tamil Nadu, India

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