Performance Marketing Manager
ConfidentialChennai, India30+ days ago
Job descriptionMonitor daily spend, performance, and attribution in Meta Ads Manager Identify underperforming ad sets quickly and scale high-performers efficiently Build and maintain performance dashboards (e.g., ROAS, CPA, CTR, CVR, LTV) Use tools like Google Analytics and Triple Whale (or similar) to assess cross-platform impact Manage and allocate monthly paid media budget effectively, focusing on ROAS Forecast spend vs. revenue and adjust plans dynamically based on performance trends Work closely with design and content teams to brief high-performing creatives Analyze ad creative fatigue and rotate assets accordingly Identify creative trends from top competitors and fast-moving fashion brands 4–5+ years of hands-on experience running and scaling Meta Ads with 5x+ ROAS targets Strong understanding of e-commerce funnels, customer journeys, and purchase behavior in fashion / lifestyle categories Proven success managing 5–6 figure monthly budgets profitably Experience with Shopify, Google Analytics, Meta Events Manager, and post-purchase attribution tools (e.g., Triple Whale, Northbeam, Rockerbox) Exceptional analytical and Excel / Google Sheets skills Proactive, results-oriented, and always testing / learning Creative intuition and understanding of visual trends that convert in fashion Competitive base salary + performance-based bonuses Generous employee discount Opportunity to grow with a breakout fashion brand Creative, fast-paced, high-ownership work culture
Company Description
Mookaa is a fast fashion brand that redefines style for the modern era by delivering the latest trends with speed and quality. Our brand merges innovation with fashion-forward apparel for trendsetters and style enthusiasts. Built on the principles of speed, accessibility, and cutting-edge design, Mookaa ensures customers stay ahead of the fashion curve with diverse collections catering to ever-evolving tastes.
Role Overview :
We are seeking an ambitious and analytically sharp Performance Marketing Manager with deep expertise in Meta Ads (Facebook & Instagram) to take our paid media efforts to the next level. You'll own the full performance marketing funnel with one clear goal : drive profitable customer acquisition at a minimum of 5x ROAS .
Role Overview :
Meta Ads Strategy & Execution
- Own and execute Mookaa's Meta (Facebook / Instagram) ad strategy end-to-end
- Launch and scale campaigns across TOF, MOF, and BOF (prospecting, retargeting, retention)
- Build and optimize audiences using pixel data, lookalikes, and first-party data
- A / B test creatives, copy, and landing pages to drive incremental improvements
- Maintain strict adherence to 5x+ ROAS targets and daily / weekly KPIs
Campaign Management & Optimization
Budget Ownership
Creative Collaboration
What We're Looking For
Perks & Benefits
Skills Required
google sheets , instagram , Shopify, facebook, Excel, Google Analytics
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Performance Marketing • Chennai, India
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