Decathlon - Digital Content Leader

Experience : 8 - 12 years

Work Location : Decathlon Anubhava, Bangalore

Way Of Working : 4 days a week from home

At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport".

We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

TEAM BACKGROUND :

• You will be a part of the digital commerce leadership team at Decathlon, with focus on :
• Design & Upkeep of category hierarchy
• Attribute Design of Texts, Images, Videos & A+ Content
• Activation of SKUs
• QC checks
• SEO compatibility of catalogue and PDP
• Agency Management
• AI in content management

Job Description :

We are seeking a digital content leader who will design and manage the content strategy for the D2C website and marketplaces. The incumbent will be responsible for setting the priorities for the year and then forming a set of team members and agencies and work with the Indian sports ecosystem leaders, the digital category teams and the relevant stakeholders in France to have the best in class content to the customers. The incumbent should set up a consistent process on how the products are going live post all checks and balances and ensure 100% products are live on the relevant websites. Bringing innovation, AI, lifestyle and SEO elements to the catalogue structure will be important along with industry best practices. The candidate should be able to demonstrate with metrics the success of enhancing content via analytical tools and also justify the Putting together the content strategy for the D2C website and marketplaces align with the leadership teams

People :

Qualifications :

(ref : iimjobs.com)