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[Apply Now] Senior Public Relations Executive

[Apply Now] Senior Public Relations Executive

Oswaal BooksIndia
9 hours ago
Job description

Job Title : Senior PR Executive

Location : Agra and Noida

Experience Required : 3–7 years in Public Relations

Industry : Publishing / Media / EdTech / Consumer Brand

About Us :

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Executive to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities :

  • Media Relations : Draft and share press releases, articles, and statements. Build and maintain relationships with journalists, editors, and media outlets to ensure regular coverage of brand activities.
  • Digital Integrations & Influencer Collaboration : Identify opportunities for brand presence on digital platforms (YouTube, Instagram, OTT). Work with influencers, content creators, and production teams for effective brand placements.
  • Production & Agency Collaboration : Partner with production houses, content studios, and creative agencies to embed the brand in web series, videos, and other formats.
  • Content Development : Write and edit authored articles, speeches, op-eds, and other communication materials, maintaining a consistent brand voice.
  • Celebrity & Talent Management : Coordinate with celebrity managers and talent agencies for endorsements, handling contracts, and campaign communication.
  • PR Strategy & Execution : Plan and implement PR campaigns aligned with business goals. Monitor media trends and manage brand reputation, including crisis communication when needed.
  • Event & Campaign Support : Manage PR activities for product launches, webinars, and events, securing pre- and post-event media coverage.

Key Requirements :

  • 3 – 7 years of experience in PR, preferably in publishing, FMCG, media, or education.
  • Strong media network and influencer connections.
  • Experience in digital PR, brand integrations, and influencer marketing.
  • Excellent written and verbal communication skills.
  • Good knowledge of working with production houses and digital content formats.
  • Experience in celebrity coordination is a strong advantage.
  • Proactive, well-organized, and detail-oriented.
  • Preferred Qualifications :

  • Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
  • Prior experience in PR agency or consumer brand PR.
  • Proven track record of successful PR campaigns and media coverage.
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