Business Development Specialist

Purpose of Position

Responsible for implementing geo-targeted outreach strategies to identify, engage, and qualify enterprise-level prospects. This role supports new business development by generating leads, conducting account research, and scheduling strategic meetings with decision-makers. The specialist will use tools such as ZoomInfo and Salesloft, manage external vendors, and develop outreach content tailored to specific industries and verticals.

Key Result Areas And Activities :

• Implement geo-based outreach campaigns to engage prospects in targeted regions.
• Conduct comprehensive account research to understand client needs and business context.
• Use tools like ZoomInfo and LinkedIn Sales Navigator to obtain accurate contact data.
• Execute outbound calling and cold outreach using platforms such as Salesloft.
• Schedule 45–60 qualified meetings annually with key decision-makers.
• Support new business development by identifying high-potential accounts.
• Develop personalized messaging and outreach content based on industry trends.
• Manage relationships with external vendors supporting lead generation efforts.
• Implement vertical-specific outreach strategies to reach targeted industries.
• Utilize LinkedIn and email channels to nurture and engage prospects

Key Responsibilities

Qualifications