Roles and Responsibilities Key Responsibilities :
- Benchmarking performance against targets across all marketing channels and advising on KPIs based on performance analysis.
- Reporting on key metrics, analysing and interpreting trends, and providing actionable insights based on available analytics data.
- Analysing online user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution.
- Spotting opportunities to try innovative new methodologies and improve the analytical procedure
- Drive to independently develop a data-driven point of view, and execute across with multiple stakeholders in a fast-paced and complex environment.
Skills Required :
Knowledge of analytical tools (SQL / SAS, R / Python, Tableau / Power BI) for insight generation & enabling data driven decision makingSound analytical mindset and problem-solving skills with the ability to gather, organize, analyse, and discharge significant amounts of informationAnalysing data to determine patterns and draw conclusions about business operations.Qualifications and Experience : Masters in computer science, statistics, mathematics