Wiselife - Content and Copywriter

Job Title : Content & Copy Writer

Location : Gurgaon (On-site)

Experience : 2+ Years

About the Role

We are looking for a creative and detail-oriented Content & Copy Writer to join our team. The ideal candidate will be responsible for developing engaging content across multiple platforms, crafting compelling copy for campaigns, and enhancing our brand presence through strategic storytelling.

Key Responsibilities

Social Media Strategy & Content :

Plan, create, and manage engaging content across all social media channels.

Collaborate with the marketing team to ensure brand consistency and audience engagement.

Copywriting for Campaigns :

Develop impactful copy for marketing campaigns, ads, emailers, and promotional materials.

Craft compelling CTAs and taglines that resonate with the target audience.

Branding & Blogs :

Write high-quality blogs, articles, and thought-leadership content aligned with the brand's voice.

Support brand storytelling efforts to establish a strong online presence.

Research & Insights :

Conduct thorough research on industry trends, competitors, and audience preferences.

Use insights to create relevant, data-driven content strategies.

Requirement

2+ years of experience as a Content Writer, Copywriter, or similar role.

Strong writing, editing, and proofreading skills with attention to detail.

Ability to write clear, concise, and persuasive copy tailored for different platforms.

Basic understanding of SEO and digital marketing principles.

Excellent communication and collaboration skills.

Nice-to-Have Skills

Familiarity with design tools like Canva or Figma for basic creatives.

Experience with WordPress or other CMS platforms.

Knowledge of analytics tools to measure content performance.

Perks & Benefits

Opportunity to work on diverse projects and campaigns.

Creative and collaborative work culture.

Learning and development opportunities to enhance your skills.