General Manager Marketing

COMPANY : Leading Multinational Apparel Manufacturer

POSITION : General Manager – Marketing

LOCATION : Bangladesh

SALARY : Net USD 6,000 - 8,000 + Benefits

OVERVIEW :

Our client, is a leading apparel manufacturer seeking a highly experienced and strategic General Manager Marketing to drive the overall marketing and business development strategy of the apparel division, with a strong focus on building new customer relationships, expanding into new markets, and growing product portfolios such as jackets, outerwear, and lifestyle apparel . Exposure to working with global brands such as Patagonia, Uniqlo, Carhartt or similar premium brands will be a strong advantage.

RESPONSIBILITIES :

• Develop and execute strategic marketing plans aligned with the company’s growth objectives in the apparel sector.
• Identify and pursue new business opportunities, including international markets, to diversify the customer base.
• Build and strengthen long-term partnerships with global apparel brands, retailers, and sourcing offices.
• Lead product development and innovation strategies with emphasis on jackets, outerwear, and performance wear.
• Analyze market trends, customer requirements, and competitor activities to ensure competitive positioning.
• Collaborate with design, merchandising, and production teams to align marketing initiatives with product capabilities.
• Negotiate contracts, pricing, and terms with buyers and sourcing partners.
• Drive brand-building initiatives and position the company as a trusted apparel manufacturing partner for leading global brands.
• Ensure strong business pipeline through proactive customer engagement and relationship management.
• Lead, mentor, and develop the marketing / business development team to achieve set targets.

PRE-REQUISITES :