KRBL - Assistant General Manager - Shopper Marketing

AGM - Shopper Marketing

Job Description :

• Overall more than 6 years of experience with minimum 4 years of experience in Shopper Marketing role and leading the performance marketing
• Good understanding of creating an annual operating plan with channels
• Experience in key account management in E-commerce domain would be an advantage.
• Very strong with data analysis
• Implement media goals, Reach, ROI / RoAS & other metrics that tie in with category goals and account strategy
• Planning monthly promo for all Ecommerce chains nationally focusing on competition trends, historical spends and business requirements
• Closing annual Activation calendars for all Customers for all E-commerce channels
• Driving bottom-line for Ecommerce channels by optimizing pricing, spends and discounts.
• Designing ecommerce strategy and aligning channel priorities with leadership team
• Planning Marketing, category development & Campaign activity to drive business i.e. budget, right product mix, increase market share
• Analyse sales, consumer, shopper and competitions insight to understand performance of brands / category to respond to the changing market dynamics
• Build focus brands / NPIs by ensuring the right media mix / investments to get the flywheel moving
• Create the playbook for new launches and events by driving both performance and content specific to each account
• Jointly own the Platform Business with KAMs
• Understand the platforms and be up to date with evolving store formats (Assets / UI / UX changes etc.) and interventions
• Be up to date with latest tools and technologies available in the market to maximize performance

(ref : iimjobs.com)