Marketing Executive (BTL)

Role & responsibilities

• Organize and execute all BTL activities including local events (in-store camps, neighbourhood camps).
• Ensure that monthly promotions and store communication elements are carried out according to the check list
• Plan BTL activations to increase footfalls / abv
• Place inserts in catchment areas and conduct door-to-door campaigns
• Follow a checklist for any new store openings and coordinate with the Head Office for any assistance
• Create weekly and monthly reports and share them with regional heads and HO teams
• Execute community connect programs in accordance with SOP
• Drive the sales of BGM & strips (Fy25-26)
• Monitor and maintain budgets, vendor management
• Drive the sales of campaigns in association with ops team

Preferred candidate profile

Skills Required

Content Creation, Market Research, Event Planning, Digital Marketing