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Performance Marketing Lead

ClientCurvekollam, India

1 day ago

Job description

Please Apply only if you qualify : Immediate Joiners only !!!!!

Performance Marketing Lead (US & Canada Markets)

Location : Hyderabad (Work From Office)

Salary : ₹5,00,000 – ₹8,00,000 per annum + performance bonus

Experience Required : 3–10+ years

Industry : Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms

About the Role

We are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals.

We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns , specifically for US & Canada markets .

This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition .

Key Responsibilities

1. Paid Advertising & Budget Ownership

Plan, execute, and optimize paid campaigns across :
Google Ads (Search, Local Services Ads, Display, UAC)
Facebook / Instagram Ads
YouTube Ads
TikTok Ads (for US & Canada audiences)
Microsoft Ads
Manage monthly budgets efficiently (ROI & CAC-driven).
Reduce CAC while increasing booking volume and revenue.

2. App Installs & Booking Funnel Optimization

Optimize user acquisition campaigns for :

CPI (Cost per Install)

CPA / CPB (Cost per Booking)

Install → Registration → Booking conversion

Work closely with product team to improve landing pages, onboarding screens, and funnel drop-offs.

3. Geographic Targeting & Hyperlocal Campaigns

Run city-wise campaigns for :

Calgary

Albeta

British Colombia

Vancouver

Toronto

US metros

Execute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand.

4. Service Category Marketing

Drive campaigns for categories such as :

Cleaning

Plumbing

Handyman

HVAC

Moving Services

Electricians

Appliance Repair

Beauty-at-home

Each category requires separate targeting, creatives, and funnels.

5. Data, Analytics & Reporting

Own performance dashboards using :

GA4

AppsFlyer / Branch / Adjust

Meta & Google reporting

Monitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS).

Deliver weekly reports with insights, improvements, and experiments.

6. Conversion-Focused Creative Strategy

Work with creative teams to develop :

Conversion-based ad videos

Testimonial ads

UGC-style ads

Short-format TikTok-style videos

Run A / B tests for creatives, copies, CTAs, thumbnails.

7. Provider Acquisition Campaigns (Gig Workers)

Like Urban Company, TaskRabbit, Handy — run campaigns to onboard :

Cleaners

Electricians

Handyman professionals

Movers

HVAC technicians

Assist in lead generation for service providers in US & Canada.

8. Experimentation & Growth

Conduct experiments across :

Lookalike audiences

City-wise funnels

Category-based messaging

Retargeting strategies

Implement winning experiments to scale quickly.

Key Skills Required

Strong experience managing US & Canada ad accounts

Hands-on with Google Ads, Meta Ads, YouTube, TikTok

Strong understanding of CAC, LTV, ROAS & marketplace economics

Experience with on-demand / gig services is a big advantage

Strong analytical mindset with ability to read data & make decisions

Experience with attribution tools like AppsFlyer / Branch / Adjust

Understanding of hyperlocal targeting & ZIP-based ads

Knowledge of SEO / ASO (added advantage)

Experience in mobile user acquisition for B2C apps

What You’ll Own (KPIs)

CAC (Customer Acquisition Cost)

CPI (Cost per Install)

Cost per Booking (CPB)

ROAS (Return on Ad Spend)

Install → Booking conversion rate

Provider acquisition cost

City-wise booking growth (Calgary, Vancouver, Toronto, US cities)

Repeat user growth via remarketing

Reduction in wasted spend

Who Should Apply

This role is perfect for someone who has worked in :

Home-service apps

Marketplace apps

Gig economy platforms

B2C mobile apps

Food delivery, grocery delivery, or logistics apps

Agencies managing US / Canada clients

If you love growth, data, performance ads, and marketplace scaling , this role is for you.

Why Join Us

High ownership role

Build the next big home-service brand in North America

Work directly with founders

Learn from fast-scaling startup environment

Competitive salary + performance bonus

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Performance Marketing Lead • kollam, India

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