Senior Executive - Marketing Communication & BD

Marketing Communication :

• Develop and execute marketing communication plans to effectively promote our products / services.
• Create compelling and persuasive content for various marketing channels, including website, social media, email campaigns, brochures, and presentations.
• Ensure consistent branding and messaging across all marketing materials.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed for maximum impact.
• Business Development :
• Identify potential business opportunities and target markets to expand the company's customer base.
• Collaborate with the sales team to develop and implement lead generation strategies.
• Conduct market research to stay informed about industry trends, competitors, and customer preferences.
• Assist in developing proposals, pitches, and presentations for potential clients.
• Client Relationship Management :
• Build and maintain strong relationships with existing clients to ensure customer satisfaction and retention.
• Act as a primary point of contact for clients, addressing inquiries, resolving issues, and providing exceptional customer service.
• Understand clients' needs and preferences, and tailor marketing strategies accordingly.
• Cross-Functional Collaboration :
• Collaborate with the design team, content creators, and other stakeholders to ensure consistent and effective messaging.
• Work closely with the marketing team to align efforts and share best practices.
• Coordinate with various departments to ensure marketing campaigns are well-integrated and achieve business objectives.

Skills Required

campaign performance analysis