Hello there! Infrrd here.
Haven't heard of us before No problem. First off, it's pronounced In-fur-d. The Enterprise AI company that uses AI and Machine Learning technologies to help our customers automate human tasks.
We are looking for a highly skilled Growth Marketing Executive to own and drive performance marketing campaigns that fuel our lead pipeline. You will manage Google Ads end-to-end and optimize lead generation strategies for our B2B SaaS business—targeting US-based clients. A good grasp of HubSpot, campaign tracking, and attribution is essential, as is experience working in India and generating leads for US markets.
Someone who has :
- 3-5 years of hands-on Google Ads experience, ideally in a B2B SaaS environment
- Strong understanding of HubSpot CRM, lead tracking, and campaign attribution
- Proven track record of generating leads for US-based markets
- Familiarity with full-funnel lead gen strategies (TOFU, MOFU, BOFU)
- Strong analytical skills with comfort in using tools like Google Analytics, Google Tag Manager, Looker Studio, etc.
- Ability to optimize campaigns toward quality leads—not just volume
- US client lead-gen experience is a strong plus
What you will do :
Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)Manage budgets, monitor spend, and improve cost-per-lead (CPL)Track and analyze leads through HubSpot, ensuring correct attribution across paid channelsReport campaign performance with insights and actionable recommendationsSet up experiments and A / B tests to improve conversion ratesCollaborate with content, design, and sales teams for aligned demand-gen effortsResearch and implement keyword strategies for optimal ROIStay updated on Google Ads platform changes and trendsWhy Join Us :
Work with a fast-growing B2B SaaS company with global ambitionsOpportunity to lead paid media strategy with autonomyDynamic, collaborative, and flexible work environmentExposure to global marketing best practicesLooking forward to speaking with you!
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Skills Required
Google Ads, Google Tag Manager, Google Analytics