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Growth Marketing Executive

Growth Marketing Executive

ConfidentialBengaluru / Bangalore, India
9 days ago
Job description

Hello there! Infrrd here.

Haven't heard of us before No problem. First off, it's pronounced In-fur-d. The Enterprise AI company that uses AI and Machine Learning technologies to help our customers automate human tasks.

We are looking for a highly skilled  Growth Marketing Executive  to own and drive performance marketing campaigns that fuel our lead pipeline. You will manage Google Ads end-to-end and optimize lead generation strategies for our B2B SaaS business—targeting US-based clients. A good grasp of HubSpot, campaign tracking, and attribution is essential, as is experience working in India and generating leads for US markets.

Someone who has :

  • 3-5 years of hands-on Google Ads experience, ideally in a B2B SaaS environment
  • Strong understanding of HubSpot CRM, lead tracking, and campaign attribution
  • Proven track record of generating leads for US-based markets
  • Familiarity with full-funnel lead gen strategies (TOFU, MOFU, BOFU)
  • Strong analytical skills with comfort in using tools like Google Analytics, Google Tag Manager, Looker Studio, etc.
  • Ability to optimize campaigns toward quality leads—not just volume
  • US client lead-gen experience is a strong plus

What you will do :

  • Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)
  • Manage budgets, monitor spend, and improve cost-per-lead (CPL)
  • Track and analyze leads through HubSpot, ensuring correct attribution across paid channels
  • Report campaign performance with insights and actionable recommendations
  • Set up experiments and A / B tests to improve conversion rates
  • Collaborate with content, design, and sales teams for aligned demand-gen efforts
  • Research and implement keyword strategies for optimal ROI
  • Stay updated on Google Ads platform changes and trends
  • Why Join Us :

  • Work with a fast-growing B2B SaaS company with global ambitions
  • Opportunity to lead paid media strategy with autonomy
  • Dynamic, collaborative, and flexible work environment
  • Exposure to global marketing best practices
  • Looking forward to speaking with you!

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    Skills Required

    Google Ads, Google Tag Manager, Google Analytics

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    Marketing Executive • Bengaluru / Bangalore, India