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Branded Content Director

Branded Content Director

PINKVILLARepublic Of India, IN
16 hours ago
Job description

Job Description – Head, Branded Content Sales

Location : Mumbai

Reporting To : COO

Team Size : 8–10 (Direct + Indirect)

About Pinkvilla

Pinkvilla is India’s leading digital media platform in the entertainment, lifestyle, and fashion space, reaching over 30 million monthly unique users and commanding a vibrant social media presence with 25 million+ followers. We operate at the intersection of culture and commerce, creating IPs, branded content, influencer campaigns, and premium digital experiences across platforms.

Role Overview

We are looking for a high-performing Head of Branded Content Sales to lead and scale Pinkvilla’s branded content business across categories and platforms. This role will be responsible for developing innovative brand solutions, driving strategic partnerships, and delivering strong revenue growth through content-led storytelling. The ideal candidate will have deep agency and client networks, a proven track record in content monetization, and the ability to lead a consultative sales team.

Key Responsibilities

Revenue Ownership

  • Own and deliver annual and quarterly branded content revenue targets.
  • Design scalable monetization models, pricing strategies, and pitch narratives tailored to client categories.

Client & Agency Engagement

  • Build and strengthen senior-level relationships with media agencies and direct brand partners across key verticals : lifestyle, beauty, fashion, auto, BFSI, tech, and FMCG.
  • Drive category-specific GTM strategies and ensure repeat business with top clients.

    • Sales Growth & Innovation

  • Identify, pitch, and close large-scale branded content campaigns and IP sponsorships.
  • Conceptualize custom content-driven solutions that integrate seamlessly across Pinkvilla’s website, social platforms, and video properties.
  • Unlock new monetization opportunities by collaborating with influencer and video teams.

    • Team Leadership

  • Lead, mentor, and scale a high-performing branded content sales team.
  • Drive a performance-oriented culture with clear OKRs and measurable targets.
  • Upskill the team on consultative selling and evolving branded content formats.

    • Cross-Functional Collaboration

  • Work closely with creative, editorial, production, influencer, and marketing teams to deliver 360° content solutions for brands.
  • Act as the sales voice in content IP creation and new product development.

    • Sales Operations & Market Intelligence

  • Maintain strong pipeline management, forecasting, and CRM discipline.
  • Monitor industry trends and competitive offerings to evolve Pinkvilla’s branded content portfolio.
  • Partner with finance and legal teams on proposals, contracts, collections, and deal governance.

    • Qualifications & Experience

  • 8–12 years of experience in digital media sales, with 7+ years in branded content leadership.
  • Proven track record of delivering large-scale branded content revenues at a digital publisher / media platform.
  • Strong understanding of branded storytelling, influencer-led content, and IP sponsorships.
  • Excellent client and agency relationships across categories.
  • Strong commercial acumen, negotiation skills, and consultative selling ability.
  • Familiarity with CRM tools and data-driven revenue reporting.
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    Content Director Content • Republic Of India, IN

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