Search Ads Specialist
ConfidentialVellore, India4 days ago
Job descriptionCampaign Strategy & Management - Plan, build, manage, and optimise high-performing Google Ads campaigns across Performance Max, Shopping, Search, Video, and Display. This includes keyword research, compelling ad copy development, bidding strategy implementation, and ongoing performance optimisation tailored to each client's goals. Shopping Feed & Product Data Optimisation - Set up, manage, and continuously optimise Google Shopping feeds to improve product visibility and performance. Ensure feed health, troubleshoot issues, and apply best practices in product data structuring for maximum campaign effectiveness. Conversion Tracking & Performance Measurement - Implement and maintain accurate conversion tracking frameworks to measure performance across all campaign types. Analyse key metrics to surface actionable insights and inform optimisation strategies. Video & Display Campaign Execution - Design, launch, and refine video and display campaigns on YouTube and the Google Display Network. Leverage creative assets, audience targeting, and performance data to drive awareness, engagement, and conversions. Performance Max Strategy & Execution - Leverage up-to-date knowledge of Performance Max campaigns, using best practices in asset grouping, audience signals, and budget allocation to ensure full-funnel impact and cross-channel performance. Testing & Continuous Optimisation - Conduct A / B tests across ad copy, creative, landing pages, and targeting parameters. Identify improvement opportunities and implement optimisations that elevate key performance indicators (KPIs) across all campaign types. Analytics, Reporting & Insights - Use tools such as Google Analytics and Looker Studio to monitor performance and deliver clear, insightful reports. Provide strategic recommendations based on data trends and communicate findings to both internal teams and clients. Ad Copy & Creative Analysis - Review, refine, and author ad copy to ensure alignment with client brand guidelines, tone, and campaign objectives before implementation. Collaborate with internal stakeholders and account leads to maintain consistency and uphold copy approval workflows. Conduct ongoing creative analysis across image, video, and text assets within Google Ads campaigns to identify gaps, fatigue, or underperformance. Leverage platform insights and testing data to provide actionable creative recommendations that enhance engagement, improve CTRs, and support full-funnel performance across Search, Display, and Performance Max campaigns. Collaboration & Communication - Build strong, proactive relationships with clients by understanding their business objectives and translating them into effective paid media strategies. Provide clear, confident communication across meetings, reports, and updates—ensuring clients feel supported, informed, and understood. Collaborate closely with internal team members, contributing to a positive, solutions-focused team environment. An outgoing personality, paired with strong interpersonal skills, is essential for engaging stakeholders, presenting ideas effectively, and navigating fast-paced agency dynamics. Maintain a high standard of responsiveness, professionalism, and ownership in all client interactions. Industry Knowledge & Innovation - Stay informed on the latest Google Ads features, algorithm changes, and eCommerce trends. Apply learnings to improve campaign outcomes and maintain our competitive edge in paid media strategy. 3–5 years of experience managing Google Ads campaigns across Performance Max (PMax), Shopping, Search, Display, and Video (Demand Gen), ideally within an agency environment. Proven agency experience managing eCommerce product brands, including at least one Google Ads budget of AUD $10,000 / month or greater within the past 12 months. Demonstrated success managing 8–11 brands concurrently, with a strong emphasis on performance marketing and ongoing campaign optimisation across a range of industries In-depth knowledge of Google Ads platform mechanics, including campaign creation, optimisation, and performance tracking across all major campaign types : PMax, Search, Shopping, Display, and Video. Hands-on experience managing and optimising eCommerce-focused PMax campaigns within the last 12 months is essential. Proficient in keyword research, audience targeting, and creative testing processes to support scaling strategies and drive ROAS. Familiarity with automated bidding strategies (e.g., Target ROAS, Maximise Conversions, Maximise Conversion Value) and understanding when to deploy each based on performance goals, data volume, and campaign maturity. Proven ability to optimise for key eCommerce metrics such as conversions, average order value (AOV), and marketing efficiency ratio (MER). Experience incorporating conversion tracking, Google Merchant Center, and Search Console into the ad ecosystem. Familiarity with tools such as Google Ads Editor, Looker Studio, scripts, and AI-driven enhancements for reporting or automation. Strong analytical mindset with the ability to interpret performance data and extract actionable insights. Proficient with Google Analytics or similar analytics platforms. Experience leveraging data and technology to improve campaign outcomes. Excellent communication and presentation skills, with the ability to explain complex concepts clearly to both technical and non-technical stakeholders. Strong attention to detail, proactive problem-solving, and the ability to work autonomously within deadlines. Demonstrated personal qualities of honesty, humility, accountability, initiative, and timeliness. The ability to both take direction and feedback from seniors whilst innovating and providing recommendations based on experience and / or data Core Google Ads certifications Step 1 : Click On Apply! And Register or Login on our portal. Step 2 : Complete the Screening Form & Upload updated Resume Step 3 : Increase your chances to get shortlisted & meet the client for the Interview!
Experience : 3.00 + years
Salary : AUD 2222 / month (based on experience)
Expected Notice Period : 15 Days
Shift : (GMT+05 : 30) Asia / Kolkata (IST)
Opportunity Type : Remote
Placement Type : Full Time Contract for 12 Months(40 hrs a week / 160 hrs a month)
- Note : This is a requirement for one of Uplers' client - Australia's Leading Ecommerce Marketing Agency)
What do you need for this opportunity
Must have skills required :
AI for reporting or automation, Automated Bidding Strategies, Google Ads Editor, Looker Studio, Ecommerce, Google Ads, Pmax, Shopping Ads, Video Ads, Google Display Ads, Google Shopping Ads, Search Ads
Australia's Leading Ecommerce Marketing Agency is Looking for :
Key Responsibilities :
Candidate Requirements :
Experience & Background
Campaign & Channel Expertise
eCommerce Performance Marketing Proficiency
Analytical & Technical Skills
Soft Skills & Professional Attributes
Certifications
How to apply for this opportunity
About Uplers :
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note : There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
Skills Required
google merchant center , Google Ads, Google Analytics
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Search Specialist • Vellore, India
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