Ad Signals Engineer (Adtech / Martech & Analytics)
AdZetavellore, tamil nadu, in1 day ago
Job descriptionBuild stateless “ signal translators ” on Cloud Run for Meta CAPI, Google OCI / EC + Conversion Value Adjustments , and Amazon AMC Inputs / Audiences . Ensure dedupe (event_id parity), rate-limiting , idempotency , and retry / Replay mechanics with DLQs. Maintain secrets / keys, rotate tokens, and validate payloads (test modes, acceptance checks). Ship SLOs & alerts : data freshness, EMQ / match rates, adjustment acceptance rates, API error spikes, queue lag, drift. Operate kill-switches and fallbacks : immediate revenue mode, decile throttling, shadow testing. Write runbooks for common incidents (schema drift, API 4xx / 5xx, value restatement rejections). Design A / A and A / Bs (holdouts, geo-lift, incrementality) to validate pLTV value vs baseline. Iterate on send timing (D0 vs D1–D7), horizon (H=90 / 180 / 365), and value shaping; quantify impact on tROAS / CAC. Meta : Event Match Quality (EMQ), dedupe Google : Import latency, Conversion Adjustment acceptance ≥98% , tROAS lift vs. baseline. Amazon : AMC audience match rate & size (≥2,000 active), DSP performance vs. all-site. Data / ML : Pipeline freshness SLOs, coverage of hashed IDs, drift / PSI guardrails, on-time retrains. Reliability : 7-10+ years building production data+ML activation systems (preferably in adtech / martech). Proficiency with Meta CAPI, Google Ads offline conversions & Enhanced Conversions, Conversion Value Adjustments, hashed identity formatting, and dedupe mechanics. Expert SQL (BigQuery) and Python (ETL, API clients, data validation). Hands-on GCP : BigQuery, Pub / Sub, Dataflow, Cloud Run / Functions, Vertex AI (Pipelines, Feature Store, Endpoints). Strong grasp of identity graphs, point-in-time feature building, and leakage prevention. Production observability : Cloud Logging / Monitoring, alerting, SLOs; comfort with queues & DLQs. Security & privacy hygiene : KMS / Secret Manager, VPC-SC, PII handling, RTBF.
AdZeta is an end-to-end data‑intelligence & activation platform that helps advertisers acquire high-value customers using the power of predictive LTV modeling.
Location : Remote (North America time zones)
Team : Ad Signals, Data & Activation (pLTV)
Type : Full-time (open to Senior, Staff, or Principal leveling)
The Mission :
The right candidate will own the end-to-end pipeline that converts predictions into bid-ready, calibrated pLTV signals , and reliably activates those signals across Meta (CAPI), Google (OCI / Enhanced Conversions + Value Adjustments) and Amazon (AMC→DSP) . You’ll build resilient GCP pipelines, shape / monitor predictions, and ship server-side conversions that move ROAS, not just dashboards.
Roles & Responsibilities
Feature & modeling interface
- Partner with ML to operationalize user-level pLTV features (RFM, product mix, acquisition metadata) with point-in-time joins .
- Productionize Vertex AI training & batch / online scoring (Pipelines, Feature Store, Model Registry).
- Own calibration (decile calibration tables, winsorization, shrinkage) for stable platform learning.
Server-side activation
Observability, reliability, and safety
Experimentation & performance
What You'll Own (KPIs)
Core Qualifications :
Compensation :
Competitive base + performance bonus tied to platform KPIs (acceptance / EMQ / lift). Senior / Staff / Principal leveling available.
Create a job alert for this search
Engineer • vellore, tamil nadu, in
Related jobs
![Analytics Manager [T500-21056]](https://cdn-logos.talent.com/v1/logo/image?feedcode=attb-in&company_name=Talent500)
- Promoted
Azure Solutions Architect – SaaS Clinical Supply Chain Analytics
Boston InsightsVellore, IN Technical Architect – Supply Chain Analytics Platform (Power Platform & Microsoft Azure).Boston Insights is on a mission of transforming clinical supply chains through data-driven command center ca...Show moreLast updated: 1 day ago
- Promoted
Advanced Solutions Engineer
Chargebeevellore, tamil nadu, in Chargebee is the leading Revenue Growth Management (RGM) platform for subscription businesses.Thousands of companies at every stage of development — from startups to enterprises — use Chargebee to ...Show moreLast updated: 1 day ago
- Promoted
Analytics Manager [T500-21056]
Talent500Vellore, Tamil Nadu, India Talent500 is hiring for one of its clients.About Careem : Careem is the internet platform for the greater Middle East region.
A pioneer of the region's ride-hailing economy, Careem is expanding servi...Show moreLast updated: 11 days ago
- Promoted
Senior Engineer - Protocols
RecroVellore, IN As a Software Engineer, you will play a key role in enhancing our cloud-scale NAS platform.Your responsibilities will include : .
Collaborating on requirements analysis, design reviews to evolve Nasun...Show moreLast updated: 21 days ago
- Promoted
Anaplan Solution Architect
ANP ConsultingVellore, IN We’re seeking for an exceptional Anaplan Solution Architect to join our client dynamic team.This role is perfect for an experienced Anaplanner looking to make a big impact by enhancing and optimizi...Show moreLast updated: 30+ days ago
- Promoted
Solutions Engineer – Onboarding & Implementation
OnArrivalvellore, tamil nadu, in OnArrival is the AWS of travel—powering flights, hotels, insurance, and more via modular APIs and SDKs.We enable fintechs, banks, and large ecosystems to launch embedded travel experiences in under...Show moreLast updated: 30+ days ago
- Promoted
Google Ads Manager
Mystery MonksVellore, Tamil Nadu, India NOTE : We will not accept any applications outside of LinkedIn Jobs.Please do not contact us via our website, email, or social media - this will be considered spam.
Scope of Work : We are looking for...Show moreLast updated: 23 hours ago
- Promoted
AI Lead Engineer - Agentic Platforms
OrbitShift.AIVellore, IN AI-native Sales Operating System.Our multi-agent AI system enables actionable account insights, RFP response generation, targeted nudges, and sales content.
Peak XV (formerly Sequoia Capital), Stell...Show moreLast updated: 30+ days ago
- Promoted
Senior ServiceNow Engineer with AI
SmarTek21Vellore, IN We are looking for a highly skilled ServiceNow Engineer with deep expertise in AI, automation, and enterprise-scale integration.
In this role, you will design, build, and scale next-generation Gener...Show moreLast updated: 1 day ago
- Promoted
GTM Engineer
nRevvellore, tamil nadu, in AI-powered Revenue Orchestration platform that lets GTM teams spin up custom agents to automate, enrich, and accelerate every step of the enterprise sales cycle.
We have early revenue, rabidly enthu...Show moreLast updated: 30+ days ago
- Promoted
Senior AI Engineer
Kanerika IncVellore, Tamil Nadu, India We are seeking an experienced Senior AI Engineer with 3+years of experience to join our dynamic team, driving innovation in AI-driven solutions with a global impact.
This role is specifically tailor...Show moreLast updated: 30+ days ago
- Promoted
CX Solutions Engineer
Prudentica Consulting LLPVellore, IN We are a leading Customer Experience (CX) solutions provider, specializing in delivering world-class cloud contact center implementations and managed services.
Our team builds intelligent, scalable,...Show moreLast updated: 14 days ago
- Promoted
Senior Solutions Engineer
Zeotapvellore, tamil nadu, in Founded in Berlin in 2014, Zeotap started with a mission to provide high-quality data to marketers.As we evolved, we recognized a greater challenge : helping brands create personalized, multi-channe...Show moreLast updated: 30+ days ago
- Promoted
- New!
Azure Generative AI and ML Engineer
Analytical IntelligenceVellore, Tamil Nadu, India We are seeking a highly skilled Azure AI / ML Engineer to design, develop, and deploy advanced AI solutions on Microsoft Azure, AWS and soon GCP.
In this role, you will work closely with other AI en...Show moreLast updated: 13 hours ago
- Promoted
Anaplan Architect – CPG Industry
SIROvellore, tamil nadu, in We are looking for a Certified Anaplan Architect to lead the design and implementation of enterprise-wide planning solutions within the Consumer Packaged Goods (CPG) sector.This role will be pivota...Show moreLast updated: 1 day ago
- Promoted
- New!
Senior Cloud IAM Engineer (AWS / Okta)
Vertex Agilityvellore, India Senior Cloud IAM Engineer (AWS / Okta) – Remote.Vertex Agility | Agile On-Demand Solutions.Are you passionate about identity management and cloud security? Vertex Agility is looking for a Senior Cl...Show moreLast updated: 15 hours ago
- Promoted
Search Engine Optimization Manager
Refrensvellore, India If you know how to grow traffic, rank content, and lead a team — we want you!.Own the full content strategy — from idea to publishing (blogs, landing pages, etc.
Write and optimize SEO-friendly cont...Show moreLast updated: 15 days ago
- Promoted
- New!
Ad Signals Engineer (Adtech / Martech & Analytics)
AdZetaVellore, IN AdZeta is an end-to-end data‑intelligence & activation platform that helps advertisers acquire high-value customers using the power of predictive LTV modeling.
Remote (North America time zones).Ad S...Show moreLast updated: 17 hours ago