Senior Associate- Influencer Marketing

About the Role

The Senior Associate – Influencer Marketing will play a key role in planning, managing, and delivering end-to-end influencer marketing campaigns. This role requires a strong understanding of the creator ecosystem, excellent communication skills, and hands-on experience managing creators, clients, and internal teams. You will be responsible for ensuring campaigns are executed seamlessly—from ideation to delivery—while maintaining high-quality output and client satisfaction.

Key Responsibilities

1. Campaign Planning & Strategy

• Participate in brainstorming and strategy discussions with clients and internal teams.
• Analyze brand briefs to identify campaign objectives, TG, platform distribution, and creator strategy.
• Research trends, platform updates, and content formats to propose creative ideas.
• Prepare influencer recommendations, strategy decks, and content direction aligned with brand messaging.
• Evaluate creator profiles for relevance, audience quality, brand safety, and historical performance.

2. Influencer Identification & Outreach

3. End-to-End Campaign Execution

4. Client Management

5. Campaign Tracking, Reporting & Optimization