Client Servicing Role - Influencer / Creator & Community Management
Location : Andheri, Mumbai (WFO).
Reports to : Category Director (OWN).
Why This Role Exists :
Turn OWNs mission into a living community of OWNers that learns together, shares proof, and advocates by choice, not coupons.
Youll build and run high-signal WhatsApp / Instagram / YouTube communities converting curiosity confidence advocacy while keeping our brands positioning, tone of voice, and objective proof in the front and center.
What Is This Role Expected To Drive :
- Community activation : Launch or consolidate 3 to 5 high-intent cohorts and own and drive an aligned weekly engagement rate.
- Community design & cadence : Segment & stand up WhatsApp Communities / broadcast lists with consent and IG / YT comment communities; set content calendar and cadences.
- Drive Community Engagement : Create real / virtual sessions that scale via replay / carousel summaries.
- Editorial & programming : Execute content that aligns with the brand's principles of Educate, Participate, and Prove in partnership with the Brand-Category Team.
- Creator management : Source / manage nutritionists, trainers, doctors, recipe / runners / parents; negotiate deliverables; enforce no codes / no hype, proof-first mentions.
- Moderation and Trust : Set community guidelines, escalation paths, and corrections protocol; control tone and conversations; uphold tone (plain / precise / human); ensure no false claims and avoid medical advice or consultations.
- Insights and Measurement : Track cohort growth, engagement, topic heatmaps, sentiment, and advocacy actions (shares, referrals, UGC generated); consolidate consumer insights into PDP content; feed product / content briefs back to teams (taste feedback, pack clarity, needed formats, etc.
Must-have skills & experience :
2 to 3 years in influencer marketing / community management for a consumer brand / publisher or health / fitness, proven program cadence (not just one-off events).Hands-on with WhatsApp ops and IG / YT community tools.Strong writing (clear, non-alarmist, factual), comfort hosting / moderating live sessions.Data-driven : can read basic dashboards (growth, retention, engagement, NPS / sentiment) and turn insight into weekly action.Nice-to-have :
Health / fitness / nutrition background or experience working with nutrition creators / doctors.Experience with referrals / UGC programs that reward impact (not discounts).Basic design skills (Canva) to templatise UGC and recap posts; basic video clipping.Locations : 2-4.
Mumbai.
Full-Time.
(ref : iimjobs.com)