Assistant Manager - CRM / Marketing Automation

Responsibilities :

Marketing Automation :

• Design, build, and execute automated marketing campaigns (email, SMS, push
• notifications, etc.) using marketing automation platforms such as Clevertap, Moengage,
• Webengage, Insider, Salesforce, Netcore Cloud, or Braze.
• Develop and maintain automated customer journeys, workows, and lifecycle
• campaigns.
• Optimize campaign performance through A / B testing, segmentation, and
• personalization.
• Monitor campaign analytics and provide regular reports on key performance indicators
• (KPIs).
• Troubleshoot technical issues related to marketing automation systems.
• CRM Management :
• Develop and implement CRM best practices to ensure data accuracy and
• completeness.
• Create and manage customer segments for targeted marketing campaigns.
• Generate CRM reports and dashboards to track customer engagement and sales
• performance.
• Data Analysis and Reporting :
• Analyze campaign data and CRM data to identify trends and insights.
• Develop and maintain dashboards and reports to track key marketing metrics.
• Provide actionable recommendations based on data analysis to improve campaign
• performance. Monitor and report on the eectiveness of marketing automation and CRM initiatives.

Qualifications :

Skills Required

a / b testing, Customer Segmentation, Google Analytics