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Ck Birla Hospital - Manager - Social Media
Ck Birla Hospital - Manager - Social MediaCK Birla Healthcare • Gurgaon, India
Ck Birla Hospital - Manager - Social Media

Ck Birla Hospital - Manager - Social Media

CK Birla Healthcare • Gurgaon, India
5 days ago
Job description

for consideration of candidature :

  • Masters degree in Marketing, Mass Communications, or a related field
  • Min 3-7 years of experience in Branding and Marketing and min. 2-3 years experience in social media for a reputed B2C / D2C brand in FMCG / retail / healthcare / Wellness
  • Should have experience of working with creative agencies
  • Should have good creative insights
  • Can work on Canva and AI to generate creatives
  • Plan and execute video content and shoots with stakeholders

Key Job Responsibilities :

Create social media strategy for the company in line with branding and marketing strategy, to :

  • Increase Brand awareness
  • Improve customer engagement, conversion and retention
  • Drive website traffic
  • Work with creative agencies to generate engaging content and campaigns for social media, in line with branding guidelines
  • Create and nurture social media communities
  • Form key relationships with influencers across social media platforms
  • Communicate with customers, respond to their queries in a timely manner and monitor customer reviews
  • Track effectiveness of social media campaigns using tools such as Google Analytics, Facebook insights, etc. and loop back learnings future campaigns
  • Stay abreast with competition posts / campaigns and new trends in social media
  • Share MIS / dashboards and insights with key stakeholders on a regular basis
  • Manage paid marketing creatives- Design and Content Creation with ability to work on Canva and churn out creatives for campaign when required
  • Good with data and numbers
  • (ref : iimjobs.com)

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    Social Media Manager • Gurgaon, India

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