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SEO Manager (Travel / OTA Domain)

SEO Manager (Travel / OTA Domain)

Asia Global Services Pvt Ltd.Pune, IN
2 hours ago
Job description

About the Role

We are looking for an experienced SEO Manager from the Travel / OTA (Online Travel Agency) domain who will be responsible for building, leading, and managing the SEO team. The candidate must have deep expertise in driving high-intent traffic, generating leads, improving search visibility , and increasing business conversions for Flight Bookings, Hotel Bookings, Car Rentals, and Holiday Packages .

The ideal candidate must have hands-on experience with competitive SEO techniques , strong analytical skills, and the ability to deliver measurable growth through white-hat SEO practices and advanced SEO strategies that help us stay ahead in a highly competitive industry.

Key Responsibilities Team Leadership & Strategy

  • Lead, mentor, and manage the in-house SEO team.
  • Develop and execute complete SEO strategy for travel booking portals .
  • Set KPIs, monitor performance, and align the SEO strategy with lead generation and call-generation goals.
  • Coordinate with content, design, tech, and sales teams to ensure smooth execution of SEO initiatives.

Performance, Ranking & Traffic Growth

  • Drive organic traffic growth for Flight, Hotel, Car Rental, and Travel Package pages.
  • Optimize landing pages to increase calls, bookings, and leads .
  • Improve SERP rankings for high-intent travel keywords in multiple geographies (US / UK / EU preferred).
  • Technical SEO

  • Perform detailed website audits and fix technical SEO issues including :
  • Crawlability & indexing
  • Core Web Vitals
  • Schema markup (Flights, Hotels, Reviews, FAQs)
  • Page speed optimization
  • URL, sitemap & robots optimization
  • On-Page & Off-Page SEO

  • Plan and execute on-page optimization strategies including keyword mapping, content planning, meta optimization, internal linking, etc.
  • Execute powerful off-page strategies such as :
  • High-quality link building
  • Partnerships, guest posts, travel blogs outreach
  • Brand mentions and referral link acquisition
  • Identify opportunities for content expansion in travel guides, flight deals, routes, location pages, and seasonal offers .
  • Lead Generation & Call Generation

  • Build landing pages optimized for click-to-call , quote requests , and conversion funnels .
  • Set up tracking systems to measure call conversions from SEO channels.
  • Work closely with the sales / call center team to monitor call volume from organic sources.
  • Data & Analytics

  • Track and report SEO performance using tools like :
  • Google Analytics / GA4
  • Google Search Console
  • Ahrefs, SEMrush, Moz
  • Screaming Frog
  • Prepare weekly and monthly reports showing growth in :
  • Keyword rankings
  • Organic bookings & leads
  • Website traffic and CTR
  • Call-based conversions
  • Competitive Intelligence

  • Analyze competitor travel agencies / OTA websites.
  • Identify gaps and areas where our website can outrank them using advanced SEO tactics , ensuring competitive advantage.
  • Stay updated with search engine algorithm updates and industry trends.
  • Required Skills & Experience

  • Minimum 4–6 years of SEO experience , with at least 2 years in the Travel / OTA domain .
  • Proven record of driving traffic, leads, and bookings through SEO.
  • Strong understanding of travel funnel— flight routes, hotel destinations, seasonal trends, route-based search behavior , etc.
  • Experience managing SEO teams.
  • Strong technical SEO skills.
  • Excellent analytical and reporting skills.
  • Ability to work in a high-pressure, target-oriented environment.
  • Candidates must have never been involved in any unethical, fraudulent, or policy-violating practices .
  • Preferred Qualifications

  • Experience with international SEO (US, UK, Canada, Australia).
  • Knowledge of call-tracking tools like CallRail or similar.
  • Understanding of conversion rate optimization (CRO).
  • Ability to work with content writers, web developers, and digital marketing teams.
  • Why Join Us?

  • Work with a fast-growing OTA brand.
  • Performance-based growth opportunities.
  • Competitive salary with incentives based on results.
  • Supportive and high-performance work culture.
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    Seo Manager • Pune, IN

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