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GTM Program Manager

GTM Program Manager

Check Point SoftwareDelhi, India
3 days ago
Job description

We are looking for a GTM Program Manager to join our Sales Strategy & Operations team, focused on driving high-impact go-to-market initiatives across our cybersecurity portfolio.

This role is ideal for someone with a strong background in program management, sales strategy, or product marketing, who thrives at the intersection of strategy and execution.

You'll work closely with cross-functional teams—including product, marketing, sales, and operations—to ensure that every GTM initiative lands with precision, clarity, and measurable impact.

Responsibilities :

Develop and Execute GTM Strategies

  • Collaborate with product and marketing teams to define target audiences, value propositions, and key messaging.
  • Create and manage detailed GTM plans, including timelines, milestones, and resource allocation.
  • Coordinate cross-functional teams to ensure seamless execution of launch activities.

Program Management

  • Oversee all aspects of GTM programs, from planning to post-launch analysis.
  • Track and report on program progress, identifying and mitigating risks.
  • Ensure adherence to deadlines and budget constraints.
  • Cross-Functional Collaboration

  • Facilitate communication and alignment between product, marketing, sales, and operations teams.
  • Lead regular meetings and provide updates to stakeholders.
  • Foster a collaborative and results-oriented environment.
  • Market Analysis and Competitive Intelligence

  • Conduct market research to understand customer needs, competitive landscape, and industry trends.
  • Analyze GTM program performance and identify areas for improvement.
  • Provide insights and recommendations to optimize future GTM strategies.
  • Enablement and Training

  • Develop and deliver sales enablement materials and training programs.
  • Ensure that sales and support teams are equipped with the necessary knowledge and resources.
  • Monitor and measure the effectiveness of training efforts.
  • Qualifications :

  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Proven experience (5 years) in program management, preferably in a GTM or product launch environment.
  • Strong understanding of marketing and sales principles.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in project management and collaboration tools (e.g., Asana, Jira, Slack).
  • Proficiency in sales tools (e.g., Salesforce, Clari, Power BI).
  • Experience with data visualization tools (e.g., Power BI, Tableau) and the ability to translate data into actionable insights. Familiarity with AI-powered tools for automation, productivity, or analytics.
  • Candidate Profile :

  • Strategic Thinker – Translates business goals into actionable GTM strategies; proactively identifies opportunities and gaps.
  • Results-Oriented – Delivers measurable business impact with strong ownership and accountability.
  • Collaborative Leader – Aligns cross-functional teams and influences outcomes without authority.
  • Organized and Detail-Oriented – Manages complex programs with precision and focus.
  • Adaptable and Agile – Thrives in dynamic environments and champions continuous improvement.
  • Analytical – Makes data-informed decisions and turns insights into execution.
  • Customer-Focused – Centers all GTM initiatives around solving real-world customer problems in cybersecurity.
  • Preferred Backgrounds :

  • Product Marketing or GTM roles in cybersecurity or enterprise tech
  • Sales Strategy, Sales Ops, or RevOps professionals supporting GTM programs
  • Program Managers in SaaS, product, marketing, or operations
  • Management Consultants with experience in GTM, org design, or tech
  • Exposure to cloud security, SASE, XDR, or network security product lines
  • Experience engaging with CROs, CMOs, or Product leadership
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