Senior Associate - Programmatic

Position Summary

In this role, you will work closely with members of the Programmatic Team to successfully execute, manage, report and optimize programmatic campaigns on multiple platforms across the global Mediabrands.

Responsibilities :

Campaign Implementation

Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.

Ensure all IO / programmatic media plan requirements are correctly implemented in DSP platforms like DV360 / The trade desk / Amazon.

Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues

Campaign Optimization, Analysis & Reporting

Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.

Action any relevant optimizations daily to ensure strong campaign performance against client KPIs.

Generate and deliver client performance reports

Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.

Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization

Helping the associates with their optimization quires for complex setups

Skills / Qualifications

Ideally the candidate should have a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience.

Hands on experience of DSP platforms like DV360 / TTD / Amazon

Optimizations skills for different setups and buy types is must.

Able to understand Media plans and call out any challenges in achieving KPIs

Able to pull different reports to analyze campaign performance and make changes to setups on the go

Multi tasks on different campaign setups and optimization

Exceptional analytical skills and ability to spot trends in data and generate insights based on that.

Excellent communication (verbal and written) and documentation skills

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

Skills Required

Data Visualization, Dv360, Amazon, campaign optimization, Statistical Analysis